Sponsored Link
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Join Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst, for a two-day workshop that will revolutionize how your team plans and executes recruitment and retention marketing strategies.
- Wed, Nov 30 through Fri, Dec 2, 2022
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Learn more and register at enrollmentmarketinggeeks.com!
News
First Episode: School Marketing Mashup
Jonathan Oleisky, Kalix Marketing, and I are going to do a monthly live show on LinkedIn. This is our first episode where we discuss the question: What is a “normal” admission season post-COVID19?
SEO
11 SEO Best Practices to Follow in 2022
Hand-in-hand with growing online competition, you always need to make sure that your SEO strategies are aligned with current best practices. As digital
Technology
Creating an Emotional Connection with Prospective Families on Your School’s Website with Rob DiMartino
In this episode, we are joined by Rob DiMartino, Co-Founder and Chief Evangelist at Finalsite. Working with over 2000+ Educational Institutions across the globe, Rob strives to align school websites to authentically reflect their mission to engage the perfect prospective families and create real emotional bonds that extend beyond the screen.
My Latest Post
Top 10 Types Of Social Media Posts To Boost Engagement
Social media engagement is a measure of how people are interacting with your school on social media posts.
MarCom Job
Director of Marketing and Communications @ Sacred Heart Academy Bryn Mawr
Sacred Heart Academy Bryn Mawr (PA) seeks an experienced and dynamic Director of Marketing and Communications (DMC). Successful candidates will be strategic and visionary thinkers, creative communicators, and hands-on doers who are also capable of collaborating with staff and faculty, external vendors, and volunteers. The next DMC will have a bachelor’s degree and five to ten years of relevant experience in marketing and communications, preferably at a school or non-profit organization. This is an essential role in the School’s leadership. Enthusiasm, a strong work ethic, and impeccable organizational skills are key.
Social Media
Social Media: Thinking Strategically, Implementing Methodically
Don’t press that post button yet. If you are currently posting content to social media without a strategy, or if you are thinking about launching a social presence, read this post and then go forth and prosper.
Not having a social media strategy is like preparing for a marathon without a training plan, though with a few simple steps, you’ll be well on your way to stamina and success.
elevatemarketingstrategy.comTikTok for Schools with Rebecca Kidd
Stop the endless scrolling on your phone for a minute and listen up, because today we are talking all about TikTok for schools with Rebecca Kidd from McCallie School!
There are so many questions and differing opinions about how TikTok fits into a school’s marketing plan. One thing is for sure, it needs to be seriously considered, because students (and even parents!) love it. A TikTok strategy can help schools remain competitive and relevant in a digital marketing ecosystem their prospects spend time.
So how can your school realistically get started on TikTok to help shape your enrollment, retention and development goals? Rebecca Kidd from McCallie School breaks it down for us.
upgradeschoolmarketing.comHow to deal with negative comments on social media
While it might not be your direct responsibility to manage those comments, I recommend coming up with a plan to deal with them before they happen and while everyone is calm. Then, as soon as your school receives negative feedback, your team will know how to deal with it.
Here are nine tips to help you and your team manage negative social comments or reviews effectively.
imageseven.com.auInstagram will begin testing a new repost feature with select users soon
Instagram is gearing up to give users the ability to repost other users’ posts and reels, the social network confirmed to TechCrunch. Although the Meta-owned company hasn’t released the repost feature publicly yet, it plans to begin testing it with select users soon. “We’re exploring the ability to reshare posts in Feed — similar to […]
techcrunch.com