Sponsored Link
This free masterclass offers you an amazing opportunity to join leaders in the school marketing field to learn how to improve your school’s enrollment marketing process. Get actionable insights on how to impact future enrolled families through every step of their journey to discover, connect with, and enroll at your school.
In this information-packed one-hour session, join Aubrey Bursch (Easy School Marketing), Antony Campitelli (Enquiry Tracker) and Tara Claeys (Design TLC) as they share 3 essential pillars in the ideal admissions journey.
Instant takeaways will include how to understand your target audience as a critical first step in your marketing process, how to avoid common website mistakes and increase engagement and inquiries and how to communicate with leads and turn them into enrolled students.
Held on October 11 from 1-2pm (EST), it's an unmissable event for schools and their marketing and admissions team.
Marketing
4 Considerations for Centralizing Marketing at Your School
Is centralizing marketing at your college or university the right move?
It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night.
After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of over 400 marketing professionals, 66 percent of marketing teams have adopted centralized marketing.
That is not to say that you should embrace centralized marketing. On the contrary, any number of schools may have valid reasons for having a decentralized marketing strategy.
Enrollment
Understanding the Awareness Phase of the Family Journey
Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. And now, we are building on this by offering our very first workshop in Orlando, FL, from November 30 to December 2.
During this workshop, we will utilize the Family Journey as our guiding framework for enrollment marketing planning as we consider the processes and strategies you should implement at each phase. This framework was developed by Andy at North Star Marketing.
Let’s take a look at the foundational phase of the family journey – Awareness.
Thank You
Thank you to Katie Rigney-Zimmermann at Saigon South International School for making a referral this past week.
My Latest Post
Top 10 Benefits Of Email Marketing For Schools
In order to make a decision on whether email marketing is right for your school, it’s important to know the benefits of email marketing.
MarCom Job
Director of Strategic Marketing and Communications @ Columbus School for Girls
Columbus School for Girls is seeking a Director of Strategic Marketing and Communications. Reporting to the Head of School, the Director will serve on the senior leadership team and work across all divisions and departments in the School. In this role, the Director will develop and implement a broad, comprehensive, and strategic marketing, communications, and brand management strategy designed to promote enrollment, re-enrollment, fundraising, brand awareness, and internal communications among all constituencies. They will be a valued participant in high-level strategy conversations and will ensure that a marketing and communications perspective is considered for all important policy and strategy discussions and announcements.
Social Media
This is the Best Time to Post on Instagram (and Other Tips)
The best time to post on Instagram can vary depending on your brand. Here's how to find the best time to post for maximum engagament.
brandwatch.comHow To Create Engaging Social Media Content: 12 Tips To Drive Results
Social media has become a significant part of most people’s daily routines.
According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day.
Social media platforms provide us with a variety of ways to interact with each other, share information, and connect with brands. And because of this, it’s become essential for businesses to prioritize their social media strategy.
But that is easier said than done.
searchenginejournal.comSocial Media Trends to Expect in 2023, Here are Top 6
Are you on the lookout for social media trends to expect in 2023? We outlined here our best guess for 2023. Read on our top 6 expectations.
ignitesocialmedia.com