Marketing
Niche.com for School Marketers with Angela Brown
It’s all about Niche.com for school marketers today! Last year, 75 million people used the site to review and compare schools – have you taken the steps to make sure your profile is working for you, and not against you?
Our guest today is Angela Brown from Niche, and throughout this great talk, we discuss:
How does Niche fit into a school marketer’s strategy? What mistakes do schools make with their profiles? What are the most important steps to take to improve rankings? Most importantly… how do you pronounce Niche?
How to Build an Email Marketing Strategy for Your Private School
Here’s how your school can develop an email marketing strategy to nurture leads, maximize your efforts, and ensure prospects take that next step.
What do school fees have to do with school marketing?
School fees are usually set by the finance team, approved by the board and leadership teams, and managed by the business office. Plenty of effort and consideration is put into setting the fees each year.
Recommended Reading
Strategic or Operational?
Entering my sixth year as an independent school search consultant, I have enjoyed the opportunity of visiting several schools and researching several more. Coming out of a pandemic, many schools are left questioning “Where do we go from here?” and “How do we ensure future success of our school that we cherish so dearly?” Scouring websites, speaking with school leaders and board members, I am struck by how few schools have written strategic plans. Many independent school strategic plans are more operational than strategic. There is a significant difference.
Coming Out of COVID: Lessons Learned For School Communicators
It's been almost 3 years since independent schools went into COVID-19 lockdowns. With the pandemic's end in sight - so says the World Health Organization - what lessons can schools take away?
COVID's impact on classroom education is well documented. But not how schools communicated with anxious families. Or ways they nurtured community bonds in a solely virtual world.
That is what researchers at Interactive Schools wanted to find out. So they asked 452 independent school communications and admissions professionals five questions. The respondents revealed their biggest challenges and point where school communications go next.
Enrollment
Marketing messages in enrolment contracts
A student at a private school in Minnesota suffered a severe brain injury when she was struck on the temple by a golf ball hit by another student during class.
The children were practising in golf nets using hard golf balls when the girl walked out to fetch her ball at the same time as a boy hit his ball which struck her. Not surprisingly, her parents sued the school and golf instructor for negligent design, construction and maintenance of the golf net, and for negligent supervision.
Thank You
Thank you to Schuyler Bogel at Eaglebrook (MA) for making a referral this past week.
My Latest Post
8 Elements Of An Effective Email
Email marketing that follows these 8 elements of an effective email will increase engagement, boost clicks, and maximize marketing performance.
MarCom Job
Director of Marketing and Strategic Communication @ Lincoln School
Lincoln School, founded in 1884, is an independent Early Childhood–Grade 12 Quaker school for girls in Providence, Rhode Island, with a co-ed Little School program. We are currently seeking a Director of Marketing and Strategic Communication with an ideal start date of December 1, 2022.
This 12-month, full-time role is an excellent opportunity for a visionary and innovative professional who enjoys thinking strategically and working collaboratively. Reporting to the Head of School, the Director crafts and implements the school’s strategic communications and marketing vision, and works across divisions and departments to advance the school’s institutional goals and mission.