Sponsored Link
The wait is over. Your solution is here!
Now is the time to launch your inquiries and admissions to a whole new world. Enquiry Tracker is the all-in-one solution for schools to easily manage future families.
From inquiry to online enrollment, schools can automate personalized emails, run events, virtual tours and get key insights to manage and grow a robust pipeline. The built-in broadcast communications tool allows you to reach out and proactively engage future families on their unique interests. With all data captured in one user-friendly centralized database that can easily be transferred to the school management system and at long last end those spreadsheets forever!
Over 250 schools are already using the system to save hours every week and have those critical reports right at their fingertips.
What are you waiting for? Watch the new animated Enquiry Tracker video here to discover how your world can change forever.
Marketing
The Fundamentals of Copywriting
ATTENTION! https://www.copythatshow.com/how-to-start-copywriting - As a bonus of this video, here's a full free guide on how to BECOME a copywriter.The page ...
How to Start a Successful Blog in 2023 in 20 Steps
Starting a blog in 2023 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You may be surprised
SEO
How to Submit a URL or Website to Search Engines
Submitting your website to search engines is how you let them know it exists.
Google and other search engines may eventually find your website on their own. So it isn’t always necessary to manually inform them.
But submitting your website can speed up the process.
And the sooner Google knows about your website, the sooner it can start appearing in search results.
What’s more: submission is free. And it only takes a couple of steps to complete.
Read on to learn exactly how to do it.
Enrollment
Understanding the Consideration Phase of the Family Journey
After a parent is aware of your school, the next phase of the Family Journey is Consideration. This is the second phase in the Family Journey model developed by Andy Lynch, President and CEO of North Star Marketing.
Let’s take a look at how a parent considers your school as this builds on the Awareness Phase:
As the parent considers your school, the awareness generated through word-of-mouth conversations and online research in the first phase will be significant to determine their next step. The parent will consider what they have heard and seen, and then will ask if they are interested enough to take the next step.
Productivity
7 Easy Ways to Improve Your Marketing Team Communication
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis.
As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking points. And if it’s not, it should be.
That’s because 86 percent of teams and leaders credit poor communication as a primary cause of project failures.
My Latest Post
What Are The 4 Stages Of Inbound Marketing For Schools?
Here are the four stages of inbound marketing you can use to create your own comprehensive strategy.
MarCom Job
Chief Communications Officer @ The Dalton School
Reporting directly to the Head of School, as a member of the senior administrative team, the new hire is Dalton School’s Chief Communications Officer and a leader in institutional strategy. The Chief Communication Officer (CCO) leadership enhances the regional, national, and international profile by working with campus partners to identify and communicate effectively with existing and new internal and external audiences. The CCO’s work will focus especially on potential parent and student communities, reinforcing and broadening the appeal of Dalton School’s identity by articulating the Dalton School value proposition across multiple platforms; enhancing its competitiveness in the independent school market; and setting the tone and direction for marketing and communications in admissions, equity and belonging, development, alumni relations, parent relations, and student engagement. The Chief Communications Officer manages internal and external communications, as well as community, media, public relations and crisis communications. Leading the Office of Communications, the CCO develops targeted and accurate messaging.
Social Media
TikTok Trends Right Now: Fall 2022
There are 1 billion active users on TikTok.
And there are over 136.5 million users in the U.S. alone that you should consider engaging as part of your social media strategy.
Engaging is easier said than done because trends come and go so quickly.
So how do you do it?
searchenginejournal.com