Prologue
Happy Monday!
I hope you'll check out the guest post I wrote for the Clarity Schools blog called "Does Your Customer Experience Match Your Tuition?"
In that post, I discuss customer experience vs. customer service, my belief that independent school is a luxury product, and I make a book recommendation to help you think about the customer experience at your school.
Do you agree or disagree with me? I would love to know. đ
Thanks,
Brendan
Marketing
S2:E1 Inbound to Inquiry: How Inbound Marketing Boosts Inquiries for Schools
On this episode of the Open House Show with Jesse Meadow, Brendan Schneider of SchneiderB Media discusses how inbound marketing will boost your schools inquiries.
School Marketing Predictions for 2023
I spent 2 hours trying to write a cool and catchy intro.
I started by matching a few names with fortune-telling techniques (âCrystal ballâ Heather Hoerle).
Then, I tried mentioning my right and wrong predictions.
1992: Everyone will eventually have their own phone they carry around with them. 1998: The Colts should draft Ryan Leaf because heâs way better than Peyton Manning. So, who among the bold prognosticators below will get it right? Time will tell. Until then, here are their school marketing predictions for 2023!
AB Testing in Email: The Ultimate Guide For More Conversions
If you aren't ab testing, you're guessing! Learn everything about ab testing in emails and skyrocket your campaigns' performance today!
Recommended Reading
Does Your Customer Experience Match Your Tuition?
Independent school is a luxury item for our prospective parents, and it's time to deliver the same customer experience that our parents are receiving from other brands.
Miscellaneous
Strategic Academic Planning to Evolve Your Small School's Program with Mike Gwaltney
In this episode, we are joined by Mike Gwaltney, a consultant under Independent School Management ISM. Mike explains the various stages of academic planning and his goal of helping schools adapt and evolve their programs to stay relevant in order for students to become their optimal selves in the long run.
School Blog Post
What Is the Harkness Teaching Method?
Of the many ways to teach, one method exists to create and facilitate peer discussion: the Harkness teaching method.
The Harkness teaching method is a student-centered approach to learning that encourages active, engaged participation from all students in the classroom. This method was developed at Phillips Exeter Academy in the 1930s and adopted by schools worldwide.
So, what is the Harkness teaching method, and how can it help students thrive? Pull up a chair, and letâs get started.
Thank You
Thank you to Lynn Egan at Loyola Academy (IL) and Anne Beisel at The Howard School (GA) for making a referral this past week.
My Latest Post
13 Tools To Transform Your Social Media Marketing
If youâre serious about social media for your school, you should add at least some of the following tools to your social media marketing toolkit.
MarCom Job
Director of Advancement and Communications @ Austin International School
The Director of Advancement & Communications (DAC) serves on the school leadership team and directs the schoolâs fundraising and internal and external communications to advance the mission, vision, and strategic direction of the school. The DAC leads community-building activities, outreach, and other events to strengthen parent and family communications and support of the school to foster sustainability and school growth. In addition, the DAC drives the marketing, and communications of the school, with a focus on advancing school admissions.