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SEO Coach DIY Software
A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Marketing
20 Call to Action Examples that Create Instant Leads
Creating a strong call to action (CTA) is essential to turn visitors into leads, but how do you come up with the perfect one? How do you know it’s perfect, and what are some winning call to action examples? If you’re struggling to create a strong CTA, this framework will help you craft a unique CTA optimized for your business.
5 Ways to Supercharge Your Non-Profit Newsletter
Your non-profit newsletter is the backbone of your donor cultivation and stewardship efforts. Though some organizations send out snail mail newsletters, most non-profits use e-mail newsletters to keep in touch with their supporters.
Technology
Big Changes are Coming to Apple Devices and the way you market to those users
Apple’s latest operating system, iOS14, will start to limit what demographic data and conversion events you can track on YOUR OWN website from iOS14 users. The only way to gather data from those using iOS14 is if they decide to opt-in, allowing Apple to send other sites their private information. Unfortunately, most people won’t willingly provide this information. While it seems sensible and safe to preserve data, many people don’t understand how it will impact small businesses and digital marketing as a whole.
Two-Factor Authentication for WordPress Sites and Why It’s Important
Have you noticed some extra steps you’re taking to log into some of your accounts lately? From a security standpoint, logging into an account is the most vulnerable thing you do online. Therefore, sites are applying additional ways to secure your (and their) safety during logins. Two-step or two-factor authentication (sometimes shortened to 2FA) is becoming increasingly common as a means to make logging in safer.
Productivity
School Marketing Plan & Projects Over Winter Break
With the holidays this week, schools were recently released for winter break until January. While it’d be nice to take the entire break off, this is a great opportunity for you to revamp your school website and marketing plan through some quick, painless projects that put you in a better, less stressful position next semester. Though small project ideas, they’ll make a huge impact on your digital marketing strategy for 2021. Below we’ve listed some short, easy projects that can be completed in just a few hours or less.
My Latest Post
14 Ways to Make Your Facebook Ads Better
Facebook advertising offers tremendous potential to increase traffic, gain inquiries, and increase enrollment. But leveraging the true power of Facebook for advertising isn’t always easy. Many organizations fail to achieve their marketing goals on social because they don’t know how to create ads that get results. Here are 14 ways to make your Facebook Ads better.
MarCom Job
Director of Marketing and Communications @ Academy at the Lakes
A lovely school, community, and location. A great team to work with. Tremendous upside potential.
We seek a Director of Marketing and Communications (all the normal responsibilities) for our Senior Administrative Team.
Social Media
How to Schedule a Post on Facebook: A Step-by-Step Guide
Facebook's post scheduling tool lets you to launch pre-created content on your Facebook Business page on a predetermined date and time. By scheduling a few posts in advance each week, you and your team can keep normal work hours while even free yourselves up for brainstorming new social media strategies.
hubspot.com12 Pinterest SEO Tips for High-Traffic Success
Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.
searchenginejournal.com