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New Year, New School Website?
Start 2021 in style with a new, bespoke school website. Interactive Schools works with over 200 of the best schools on the planet to create bold and beautiful digital experiences. Why not take a look at our WOW portfolio and discover how we see websites differently.
Marketing
Landing Pages: The Definitive Guide
This is the most complete guide to landing pages online.
So if you want to:
Create landing pages that convert SUPER well See examples of the world’s best landing pages Get access to proven landing page templates Then you’ll love the detailed strategies in today’s guide.
Let’s dive right in.
How to ‘Show, Don’t Tell’ for More Persuasive Copy
One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don’t care if you’re writing a sales letter, a blog post, or a short story for The New Yorker, you need details.
10 Tips for Asking Compelling Podcast Questions
Take a moment and think of your favorite talk show. (It’s OK, we all have one.) What makes it so appealing? Is it the type of guests they have on? The host? The line of questioning?
A podcast interview is like any other interview. You may not be in front of the camera, but you still have a responsibility to your audience to come prepared and be ready for the unexpected.
Enrollment
3 Strategies for Success in 2021
As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime!
Productivity
You Need a Goal, Not A Resolution
2020 is coming to an end. Before us is a year full of possibility and opportunity, and we have agency to influence what happens. But if you want 2021 to be your best year ever, follow this advice: Don’t create resolutions. Set goals instead.
What is the 7x7 Rule in PowerPoint?
In this piece, we’ll break down the 7x7 rule in PowerPoint, best practices, and offer some actionable examples of seven-by-seven solutions in-situ.
Miscellaneous
This Isn’t an Upbeat Pandemic Blog
This isn’t going to be a blog with good advice, nor are you going to read about the importance of resilience, the necessity of remaining nimble, or how to maintain your sense of optimism and positivity. Those of us who opened a school in the midst of a pandemic and worked tirelessly to keep it open in spite of the odds do not have much need for more you can do this! messages. We know we can do it because we have done it; we also know it is one of the most difficult things we’ve ever had to do. And it’s not over yet. So as 2020 comes to a close, I’m no longer interested in good intentions and upbeat advice–my own especially–and would much rather start every conversation with complete honesty and say, “Hello, so good to see you. Has this year been hard for you? Yes? It’s been hard for me, too. Let’s talk about it.” Oh, how I wish connecting with others was this easy.
My Latest Post
Inbound Marketing Trends to Master in 2021
As 2020 winds down and 2021 is poised to begin, schools need to be thinking about the inbound marketing trends that will engage and retain potential families while generating more traffic, leads, and, eventually, enrollments. Here are eight inbound marketing strategies for savvy school marketers to invest their time and resources in 2021.
MarCom Job
Marketing and Communications Manager @ Hebron Academy
Work closely with the Director of Admissions and the Director of Development to develop and implement a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment and fundraising.
Full-time, year-round position.