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New Year, New School Website?
Start 2021 in style with a new, bespoke school website. Interactive Schools works with over 200 of the best schools on the planet to create bold and beautiful digital experiences. Why not take a look at our WOW portfolio and discover how we see websites differently.
Marketing
5 Tik Tok Tips for Admissions and Marketing
Learn more about how to get started on TikTok and make videos that students engage with. We talk to Chelsea Chen about what has helped her find success with Niche’s TikTok channel. Chelsea shares 5 tips and then we opened up to your questions with a great discussion of the platform and what has worked to connect with students.
Marriage of Market Research & Digital Marketing for Schools
Every year presents its own enrollment challenges for independent schools. In these unprecedented times, it is more critical than ever to consider multiple factors before launching digital marketing campaigns. Schools need to leverage market research to launch more informed and increasingly impactful digital campaigns heading into 2021. It starts with understanding who your core audience is, and who it needs to be, so that you can begin to reach, attract, convert, and retain the right-fit families to sustain your enrollment marketing efforts now— and well beyond — COVID-19.
Prepare for a Year of School Storytelling
Are you ready to become a master at school storytelling this year?
Let me answer that for you: Yes, you are. You can do it. To prepare yourself for success, you just need to do a little prep work.
SEO
21 Smart Google SEO Tips for 2021
First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!
Google My Business launches new performance reporting
Google is now rolling out new performance reports within the Google My Business Insights section. These new reports have been a long time coming, with hints of it back in August and then again last month. But now, these reports are live for you to access and test out.
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Want More Time? Stop These 8 Biggest SEO Time Wasters
If you’re struggling with your workload, I have good news for you! Here are eight SEO time wasters that you can mark off your to-do list.
MarCom Job
Director of Marketing and Communications @ San Diego French-American School
An industry expert in branding, marketing, digital marketing, social media, website presence, community outreach and communications (internal and external), the School’s first-ever Director of Marketing and Communications (DMC) advances the School’s mission, vision, values, programs, brand, and reputation as a leading independent international school offering an exceptional bilingual program. A member of the Senior Leadership Team reporting directly to the Head of School and participating in Board committees as assigned, the DMC leads the School’s effort to develop and implement highly effective branding, marketing and communications strategies.
Social Media
Facebook Pages Redesigned, 5 New Features Added
Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives.
The most notable change to Facebook Page layouts is the emphasis on followers over number of likes. It’s no longer possible for users to see how many likes a page has received, they will see the total number of followers instead.
searchenginejournal.comA Comprehensive Guide to LinkedIn Sponsored Updates
In this comprehensive guide to LinkedIn sponsored updates we'll tackle the big questions — what are LinkedIn sponsored updates, how do they work and how much do they cost?
We'll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution.
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