Quote

“It's kinda strange, isn't it? How the mountains pay us no attention at all. You laugh or you cry, the wind just keeps on blowing.”

Jed (Patrick Swayze) Red Dawn 1984

Marketing

How to Create a Content Calendar for Your Blog

Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But whatever the reason, you need to get organised quickly for the coming year.

And that means creating a content calendar for your blog.

Now I’m not suggesting you need to lock in every last detail for each post. You should revisit your content calendar several times a year to make sure your blogging is still on track. But this is a great time of year to make a start.

problogger.com

SEO

What is a Dofollow Link?

While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links. With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

hubspot.com

Enrollment

Your Most Important Enrollment and Marketing Strategy

Assuming that you have the best faculty and staff on your team, the following are nine ways that your faculty and staff can help market your school:

enrollmentcatalyst.com

Suffering from the "Oh So Precious" Syndrome

I think a little sarcasm and humor about our industry at this moment in time might be in order about now.

The coronavirus pandemic has accelerated the impact of many of the already existing challenges and issues ailing private schools and colleges. Expects have been predicting a reset of education for years and that the occurrence of one or two catastrophic events could reshape the entire education landscape. The future of education will include new methods to deliver, price and access quality education to reach new audiences.

iansymmonds.org

Miscellaneous

Creating a Bold School Brand

Building and refreshing a school brand is an elusive goal for many Heads, but a new book reveals a branding framework specifically for Australian school Heads.

In his groundbreaking book, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Marty Neumeier says your brand is “not what you say it is, it’s what they say it is.” His overarching argument is that a chasm exists between logic and magic in most organisations. He suggests that a greater focus on brand could close that gap and generate even greater success.

imageseven.com.au

My Latest Post

Your school’s website is the heart of your online presence. These days, your audience’s first impression of your school is often based on your website, so redesigning your website is something to be taken seriously. A website redesign requires time, vision, and, potentially, budget. However, the benefit of a good redesign can be well worth the investment.

It’s important to note that a website redesign doesn’t necessarily require that you have to change every single element on your website, including your logo and other graphic elements. As a matter of fact, a website redesign may only entail some changes to improve your user experience, such as your navigation to make it easier for people to find what they’re looking for.

Here are 7 reasons you redesign your school’s website.

schneiderb.com

MarCom Job

Freelance Graphic Designer @ Sidwell Friends School

Sidwell Friends, a PK-12, co-educational Quaker day school in Washington, DC, seeks a Temporary Senior Graphic Designer for an assignment from February to mid-June 2021. Reporting to the Chief Communications Officer, the Graphic Designer will help to create visual continuity for our online and print materials and collaborate with other members of the Office of Communications and colleagues across the School.

marcomsociety.org

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