ProloguePrologue

New Partnership with Enquiry Tracker

I hope you read my email on Friday about my new partnership with Enquiry Tracker, an end-to-end online solution for K – 12 schools that offers event management, database management, a powerful CRM component, online inquiry management, and instant analytics and reporting.

With over 300 schools using this platform, they are changing the future student management landscape all over the world.

I’m thrilled to be able to work with the Enquiry Tracker team and look forward to sharing their expertise with you.

I would love for you to learn more about Enquiry Tracker by clicking below to sign-up for a demo. You really need to see their software!

Thanks,
Brendan

Marketing

What Is a UTM Code? The Complete Guide Everyone Can Love

Quick: which social network is bringing in the most traffic to your website right now?

It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this?

What about revenue broken down by social network?

What about the percentage of traffic generated by social versus email?

You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link codes.

buffer.com

Outsourced or in-house: making marketing decisions that are right for your school

School Heads are faced with a tension for which there seems to be no clear answer. Should they look to all their communication and marketing needs being serviced by the school’s own in-house team, should they look to external providers or should they attempt a combination of both in-house and outsourced?

imageseven.com.au

Teach With Your Strengths To Lead With Your Strengths

Since we’ve just started the season of Advent, you’re probably starting to make your gift list…or at least know that you have to start thinking about it. Here’s a suggestion…

schooladvancement.com

Miscellaneous

How to be a Better Risk-Taker [Confidently You: Women in Leadership Podcast]

In this episode, we’re talking with Debra Wilson, President of the Southern Association of Independent Schools (SAIS). Debra is here to talk with us about trends in headships for women, the challenges women still face when ascending into leadership, and how to gain experience and confidence to take on your next leadership role.

enrollment.org

School Blog Post

9 Common Boarding School Interview Questions

Many boarding schools have an interview process before accepting students. Knowing what kind of questions they may ask can help you prepare for the interview and increase your child’s chances of acceptance. Outlined in this blog are 9 common boarding school interview questions:

buffaloseminary.org

My Latest Post

How Social Media Can Improve Student Enrollment And Retention

Your social media networks are a valuable way to attract prospective families to your school and an effective tool for improving student retention.

schneiderb.com

MarCom Job

Director of Communications @ Keys School

Reporting to the Head of School and working closely with the Directors of Advancement and Admissions, the Director of Communications at Keys School supports the school’s overall internal and external communications functions. Responsibilities include: developing and managing the annual communications plan, crisis and ad hoc communications for the Head of School or Board of Trustees, managing all school communication channels, and creating materials for campaigns and special initiatives and events. This is a full-time, year-round position with benefits.

marcomsociety.org

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