Prologue
MarCom Salary Survey 2023
Have you filled out the MarCom Salary Survey for 2023 yet?
If you haven't, I encourage you to join 151 of your colleagues that have already completed the survey.
The more people that complete the survey, the better data we'll have for you to use to benchmark your current compensation.
Thanks,
Brendan
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Marketing
The Case for School Content Marketing
As a school marketing professional, you probably find yourself having to “make the case” for many of your strategies, tactics, and creative ideas.
Why did you choose this direction? How much will it cost in both time and resources? What’s the expected ROI? And most important, will it turn more of our dream families into enrolled families?
Well, friends, we’re here to help.
If you’re ready to move your school away from traditional, underperforming school marketing campaigns and reallocate your budget and time toward new content marketing initiatives, this post will give you all the ammunition you need to make the case for content.
Marketing Your School to Gen Y and Z Parents with Timo Nieuwoudt
Today we are joined with Timo Nieuwoult, marketing leader at Digistorm. Timo dives into the varying marketing tactics geared towards Gen X, Y and Z and how each generation is unique. He shares how each approaches school decision-making differently, as shown in current marketing trends, and how to appease each group.
Google Analytics 4 For Schools
Ready or not, Google Analytics 4 is here to offer a new outlook on data and how users interact with your school’s website.
Bad Email Marketing and Nickelback Don't Have Much in Common
You might think Nickelback is just like bad email marketing: people disapprove of it, but it persists. However, that logic isn't accurate.
5 Things I Wish I Knew BEFORE Blogging
I love teaching new bloggers everything that I have learned because there isn't enough good and authentic blogging for beginners advice out there that I
SEO
How to Do Keyword Research for Free in 2023 & Beyond
In this video, we will share existing keyword research methods and how to use ChatGPT for keyword research. We will also show how to validate a keyword's sea...
Enrollment
Private School Leadership Lessons from the Southwest Airlines Fiasco
Between my work as a head of school and my work with hundreds of schools over the last 20 years, I quickly saw some relevant lessons that private, independent, and faith-based schools could learn from Southwest Airlines’ situation.
What can you learn from the Southwest Airlines fiasco and apply to your leadership at your school?
In this blog post, I discuss five leadership lessons from the Southwest Airlines fiasco.
MarCom Job
Director of Marketing and Communications @ Latin School of Chicago
Latin School of Chicago is seeking a Director of Marketing and Communications. This position reports to the Head of School and is responsible for the oversight of the Communications Office which plays an integral role in promoting the school’s faculty, students and programs within the school community as well as on a local and national level.
The Director of Marketing and Communications is responsible for the strategic development, integration, and implementation of all aspects of the communication and marketing programs. The Communications team partners with every department at Latin to provide public relations, marketing, communication, and organizational support to all internal and external audiences, utilizing a variety of mediums from traditional print to social media.