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News
Small School Leaders Conference
I’m excited to present at the Small School Leaders Conference on February 1-3, 2023.
Join me on Thursday, February 2 @ 2:00 PM EST for “Want More Inquiries? Here's the Blueprint for Using Inbound Marketing at Your School” 🎉
Marketing
Why Your School Needs to Blog
Is your school blogging as part of your digital marketing strategy? If not, you need to be. Nothing engages an audience with schools like a good story, informative post or fun video. And a blog (or vlog, a video blog) is the best place to share your school’s unique stories.
Recommended Reading
Independent School Stewardship at 40,000 feet doesn't work!!
We have heard it hundreds of times, and I am here to say the view from 40,000 feet is not for those working in independent school donor engagement. Think of that view as if you were above a forest.
The Smartest Person in the Room
I value humility in a leader. As an independent school search consultant, I associate humility with learning, and being a learner is one of the key qualities of effective leadership. Leaders are curious. Leaders probe, look for insights, and value the opinions of others. Thus, a candidate referred to as the “smartest person in the room” is not someone I normally pursue for a headship. That application usually goes in the “no way” pile.
SEO
6 Ways SEO Pros Are Using ChatGPT Right Now
Watch out, Google. There’s a new player on the search engine scene.
Sure, you’ve heard this before, but this time it’s serious.
ChatGPT (Generative Pre-trained Transformer) is a large learning model focusing on language.
Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answering follow-up questions, acknowledging mistakes, rejecting inappropriate requests, and even challenging incorrect premises.
School Blog Post
Raising Your Children in the Digital Age
Children and teenagers make up 33% of worldwide internet users. They are growing up in a digital age and technology is becoming an integral part of their lives. Despite this, there are healthy rules parents can instill for their children to responsibly navigate the use of media while maintaining a strong connection to the real world.
My Latest Post
How To Write A Unique Selling Proposition
How you can come up with a truly compelling unique selling proposition that will help you stand out against your competitors.
MarCom Job
Director of Communications and Marketing @ Germantown Friends School
Germantown Friends School is seeking a Director of Communications and Marketing who will be responsible for furthering the school’s strategic goals – particularly in the areas of fundraising and admissions – by developing and executing an annual marketing and communications plan. Key areas of focus include branding and awareness, media relations and publicity, digital marketing, and publications. The Director manages a staff of approximately 4-5 people within the Advancement Department, serving as a strategist and partner to all areas of the school on communications-related issues.
Social Media
12 Killer LinkedIn Profile Examples to Inspire Your Own
LinkedIn is a paradise for many types of business professionals, and if you are not finding success on the platform, it might just come down to your
nealschaffer.comHow I Grew My Twitter Account From 0 to 64k+ in Less Than a Year
How I Grew My Twitter Account From 0 to 64k+ in Less Than a Year.
hackernoon.com