Leadership Backstory Podcast
Tango, CEO: Ken Babcock’s Leadership Backstory
Ken Babcock retraces his career journey on this episode of the Leadership Backstory.
Growing up in Buffalo, embracing leadership roles in high school and college set the foundation for a career that took him to Deloitte Consulting, Uber, Atomic, and Harvard Business School, where he and his co-founders started Tango – a Chrome extension that takes the pain out of documenting processes by automatically generating how-to guides while you work. Ken is Tango’s CEO.
Many leadership lessons are packed into this episode.
We learned a lot, and we know you will too.
Marketing
Commercials are Dead
Those of you that know me well know that in many ways I built my career off TV commercials.
Joining SNHU in 2011, I was quickly promoted into a role where I got to concept, write, art direct, and produce the university’s national advertising campaigns.
This included coming up with the idea for SNHU’s 2013 “See Yourself Succeed” cross-country bus tour campaign, a project that saw me spend nearly two months traveling the backroads of America in a branded tour bus.
AI
The Pros and Cons of AI-Generated Content
Making multiple consistent posts takes time for your average marketer, and AI-generated content can help. Learn about the pros and cons of using AI.
Enrollment
Enrollment Management Strategies: How are the Canaries in Your Coal Mine?
Enrollment management strategies for private schools should be top-of-mind all year round, not just during enrollment season.
My Latest Post
What Are The Best Inbound Marketing Channels For Schools?
Today, there are so many inbound marketing channels you can use to reach families than we could have ever imagined even a few years ago.
MarCom Job
Director of Marketing and Strategic Communication @ Lincoln School
This 12-month, full-time role is an excellent opportunity for an innovative professional who enjoys thinking strategically and working collaboratively, and is compelled by our mission to “educate girls to fearlessly embrace the opportunities and responsibilities of full citizenship in a complex world.” Reporting to the Head of School, the Director crafts and implements the school’s strategic communications and marketing vision, and works across divisions and departments to advance the school’s institutional goals and mission.
Social Media
Best Time to Post on TikTok: How to Find the Right Time for Your TikToks
What's the best time to post on TikTok? Is there one that works for everyone's content?
agorapulse.comLinkedIn launches Page post-scheduling, Audio Events and more
LinkedIn's latest features can help Page admins keep track of (and start) trending conversations. Plus, automatic job posts!
hootsuite.com