Sponsored Link
The customer journey for a prospective family that's considering your school actually goes through two separate funnels.
The marketing funnel works through a series of channels, pieces of content, ads and messages that work together to usher a family from initial awareness, to consideration until a marketing conversion is reached.
From that marketing conversion, the enrollment journey begins - a funnel that leads to a finished application or a signed contract.
Join me in registering today to attend this not-to-be-missed FREE online webinar, presented by Enquiry Tracker and Metric Marketing.
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Leadership Backstory Podcast
Dr. Derrick Gay’s Leadership Backstory
Dr. Derrick Gay retraces his career journey on this episode of the Leadership Backstory.
We learn about his journey from music, to teaching and administrating, to founding a consultancy that’s partnered with over 500 organizations across numerous sectors to deepen D&I capacity; enhance inclusion and engagement; attract, hire, and retain the best talent; and design strategy to maximize business and education goals.
Many leadership lessons are packed into this episode.
We learned a lot, and we know you will too.
Marketing
Executing Your Strategy
Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution. Relentless consistency. Every day. Every term. Every year.
The Ultimate Guide to Creating a Content Calendar
Engaging content drives your school’s marketing plan, and a content calendar is the key to engaging content.
Great content that’s unique to your school gets people talking and creates that all-important buzz and word-of-mouth. It’s also what you need to feed your digital and social media marketing plan and include on your website and school blog and in parent e-newsletters to showcase your school.
SEO
How to Choose Keywords for SEO (A 5-Step Guide)
Keywords are the backbone of a good SEO strategy.
If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business.
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
MarCom Job
Director of Strategic Marketing and Communications @ Berkeley Preparatory School
Berkeley is seeking a communications and marketing leader to advance the already rich communications and marketing efforts that present the school to internal and external communities. The Director of Strategic Communications and Marketing will be responsible for developing and implementing strategic marketing and communication plans to promote Berkeley’s mission, values, and goals to various audiences, including prospective families, current families, alumni, donors, and community stakeholders. The director will sit on the school’s lead Administrative Team and will supervise a staff of several team members. The director will coordinate communications and marketing efforts school-wide, working closely and consistently with all divisions and the advancement, admissions, and athletics departments.
Social Media
How to Generate New Ideas for School Social Media Posts
This blog breaks down some simple exercises to help you generate post ideas that are intentional and serve a greater purpose!
socialschool4edu.comHow to Determine Your Ideal Instagram Posting Frequency
Posting on Instagram? Concerned about published content? Discover how many Instagram posts a day will generate engagement and reach you want to see.
socialmediaexaminer.com