Prologue
Happy Monday!
I'm excited to share that my friend, Andrea Gribble, has published a new book called Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity and it's now available for purchase.
What's even more fun is that Andrea was kind enough to highlight me in a case study. :-)
This is a great read and well worth your time! I hope you pick up a copy today to add to your summer professional development reading list.
===> Purchase Today <====
Thanks,
Brendan
Leadership Backstory Podcast
Kathy Varol Consulting, Purpose Strategy Expert: Kathy Varol’s Leadership Backstory
Kathy Varol retraces her career journey on this episode of the Leadership Backstory.
From the Peace Corps to Microsoft to business school to Adidas, Kathy’s career journey fed a passion for helping leaders harness business as a force for good. Today she leads Kathy Varol Consulting, focusing on working with organizations to embed “purpose into their company in order to transform their culture, their business, and the world.”
She also hosts the popular Purpose and Profit Podcast, “sharing the stories of business visionaries who are intentionally establishing a purpose beyond profit.”
There are lots of leadership lessons packed into this episode.
We learned a lot, and we know you will too.
Marketing
How to Increase Email Open Rates: 10 Key Success Factors
You’ve worked hard to consistently create and publish new editions of your newsletter.
While it started slow, you’re finally seeing an uptick in your email subscribers. Great!
But here’s the catch: a hike in subscriber count can easily slash (or stagnate) your open rates, leaving you scrambling for answers on how to increase my email open rate?
Even the most seasoned creators struggle to crack the code for how to improve open rates. Let’s face it, if subscribers don’t even open your emails in the first place, it’s difficult to create an impact and nudge them to take action?
You can improve email open rates with the right tactics without breaking a sweat. We’ll walk you through 10 proven tactics to maximize your open rates and scale your email marketing efforts. But first, let’s talk about some essentials.
Four Essential Elements Of Educational Value
In the daily uphill scramble over wet boulders that describes school marketing and communication these days, you can count on there being more challenges ahead. How do we maximize social, CRM, website and SEO, video, content, photography, and digital ads to attract and retain families and faculty? How do we best monitor conversion and yield? Understand Google Analytics? And while we’re talking analytics, have we considered the impact of how ChatGDP will modify how parents search for schools? Is it time for traditional Google search to step aside? Say “hi” to AI SEO?
Affinity vs. Action
A common mistake many marketers make is relying on current customer research to inform current marketing strategy.
While asking your current customers why they love your brand can be informative, it can also misguide even the savviest marketer.
Here’s why…
AI
Leveraging ChatGPT for your small school marketing strategy
Here are a variety of detailed prompt examples to input into ChatGPT to achieve high-impact results for your small school’s marketing strategy.
Recommended Reading
"Social Media for Schools" The Book
As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real struggle is getting a strategy behind what your school is sharing.
And of course, how do you get that content? Social media managers have a tough job without much appreciation, but you are not alone! Andrea Gribble is a natural-born cheerleader who loves to teach.
Andrea has bundled the best tools in this value-packed handbook inspired by years of work in school social media. Inside, you’ll find detailed descriptions of practical tips and real-life examples, all within a proven framework, to help you succeed in celebrating your school on social media.
School Blog Post
Being an Advocate for your Child
Have you had a conversation with your child’s teacher about how your child engages with school? Whether needing more challenges through advanced placement or support for learning deficiencies, you will be the best advocate for your child’s needs.
As you examine your child’s educational journey, it is important to remember that there are many means of support available.
My Latest Post
6 Key Elements Of A Social Media Campaign For School Marketing
In this blog post, we will discuss the key elements of a social media campaign for independent, private schools.
MarCom Job
Director of Communications & Strategic Marketing @ Detroit Country Day School
The Director of Communications & Strategic Marketing will inspire and lead the communications and marketing department by providing strategic, visionary, and creative direction. Reporting to the Head of School, the Director will oversee the development and implementation of a comprehensive marketing, branding, and communication program designed to promote DCDS and advance its brand through clear and compelling messages. This is a highly collaborative position that works closely with the Head of School, Admissions, Advancement, IT and all three campuses.