Marketing
10 School Storytelling Mistakes That Cause Your Audience to Disconnect
If your content isn’t resonating with your audience, it might be caused by one (or more) of these common problems.
The good news? They each have completely doable fixes, so even if you have gone slightly astray, it’s not too late to bounce back.
TPE #32: how to optimize Quality Score in 2023
Every now and then, it’s important to go back to the basics, so that’s what we’ll do in this issue of The PPC Edge. Today, we’ll give concrete tips on how to optimize Quality Score (one of the oldest and most important optimizations to improve the performance and efficiency of your campaigns).
Recommended Reading
Unlocking External Insights for School Success
Internal strengths and weaknesses of your school are important to identify. Those tell you who YOU think you are. But when you compare yourselves to how others outside the school see you, THAT is where great marketing plans are born. Without knowing external perceptions, you’re just navel-gazing.
SEO
Here’s How You Do Keyword Research in Just 5 Minutes
Want more people to visit your blog organically? Do you dream of seeing your article on the first page of Google search? SEO can make it happen.
A good SEO strategy requires proper keyword research. It helps you understand what terms and phrases people are searching for on search engines.
While keyword research is seen as a time consuming task, there are efficient methods to get it done.
Here’s how you do keyword research in just 5 minutes:
Miscellaneous
Best Ways to Ease the Back-to-School Transition
Happy back-to-school! Today we're addressing how you can make this transition back into the school year with ease.
This is arguably the busiest time of the year for all schools, but there are ways you can set yourself up for success without all that additional stress.
MarCom Job
Senior Director of Strategic Marketing and Communications @ The Lovett School
The Senior Director of Strategic Marketing and Communications is responsible for managing and directing the School’s internal and external brand and communications. Reporting to the Chief Advancement Officer and serving as a leader of the Marketing and Communications Department, this position will execute the planning, development and implementation of all marketing, branding, and communications strategies that promote and advance the School. Contributes to and oversees the School’s communications with, writing, editing, graphic design, photography, printing, social media, website, executive communication and other digital communications. Responsible for executing brand strategy to support School’s Mission and Values.
SchneiderB Media
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Social Media
TikTok Updates Marketers Need to Know About
Miss the latest TikTok changes? Wondering which new updates are important to marketers? Explore changes from TikTok that matter for marketers.
socialmediaexaminer.comInstagram Threads: Everything Need to Know About This Twitter Alternative
Discover Instagram Threads: The Twitter alternative. Explore the platform, features, and how it differs from Twitter in our insightful blog.
socialpilot.co