Sponsored Link
Collaborative professional development that will level up your Marketing and Admission Team’s approach to planning and executing enrollment strategies
Join the Enrollment Marketing Geeks — Dr. Rick Newberry, president of Enrollment Catalyst, and Andy Lynch, president & CEO of North Star Marketing — for these action-packed, in-person workshops at the Disney Swan & Dolphin Resort in ORLANDO, FLORIDA!
Don’t miss the Early Nerd Savings! Use the code GOTR23 when you register before Oct 15!
A collaboration of North Star Marketing and Enrollment Catalyst
Marketing
Better Blog Branding: Crafting Your Positioning Statement
With a Brand Positioning Statement, Bloggers and businesses of all sizes can stand out and get noticed. Craft your uniqueness messaging now!
Recommended Reading
Hiring a New Head of School Takes More Than Wishful Thinking
A recent conversation with a search committee member has me thinking about the difference between “positive thinking” and “wishful thinking,” and the impact this seemingly subtle difference has on leadership searches in schools. Like any good researcher in 2023, I turned to ChatGPT to help me understand where they diverge. ChatGPT started with the obvious: “Positive thinking is not necessarily the same as wishful thinking.” It continued, “Wishful thinking is when someone has a desire for something to be true without evidence or logical reason for it to be true. Positive thinking, on the other hand...
Technology
Leveraging APIs in Web Development: Enhancing School Websites with Blackbaud Integration for WordPress
In today’s fast-paced digital world, websites serve as a critical tool for educational institutions to communicate and engage with their community. The seamless integration of information, services, and functionality is paramount to delivering a user-friendly experience. This is where Application Programming Interfaces (APIs) come into play, revolutionizing the way school websites are developed and managed.
School Blog Post
7 Tips for a Successful Homework Routine
Students are heading back to school, so many families are getting back into more structured schedules and searching for ways they can set their children up for success. Here are...
My Latest Post
How Do You Use Inbound Marketing For Schools?
Delve into the intricacies of how to use inbound marketing, exploring how to leverage its principles and tactics to drive success for your school.
MarCom Job
Communications Manager @ Berkshire Country Day School
BCD seeks a creative, energetic, and organized communications manager. The position will create visual and written content for all platforms, be a presence on campus to take photos and videos, and maintain photo archives. This person will also be responsible for all digital and print communications including regular communications to parents and alumni via Constant Contact including and not limited to newsletters, invitations, announcements, and obituaries. This position manages digital platforms for the school including the website, social media, and other media. This position reports to the Assistant Head of School for Advancement and Enrollment.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
How to Determine Your Facebook Ads Budget
How do you determine your minimum Facebook ads budget? With a little math. Here's a formula and several considerations for setting a budget.
jonloomer.com4 Ways Social Media Managers can use generative AI
4 Ways the Copy.ai team uses AI to ideate, create, and scale social media content across channels like Twitter, YouTube, and TikTok.
copy.ai