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SEO
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Technology
Easy Improvements For Better School and Nonprofit Website Performance
Before we delve into the specifics of enhancing website performance, it’s crucial to revisit a fundamental rule of website design. The allure of adding numerous bells and whistles to your website, such as videos, animations, and flashy elements can be tempting. However, these embellishments can potentially lead to a negative user experience if not executed properly or if they lack a clear purpose.
Track Events with Google Analytics 4 (GA4 events) and Google Tag Manager
Learn how to track events with Google Analytics 4 and Google Tag Manager. Also, you can watch a video tutorial about GA4 events.
My Latest Post
12 Examples Of Inbound Marketing For Schools
Various examples of inbound marketing strategies that schools can adopt to enhance their visibility, reputation, and enrollment rates.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
How to Test Meta Conversion Events - Jon Loomer Digital
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here's how.
jonloomer.com6 Advanced Social Media Marketing Tips
Wonder how leading industry professionals deliver exceptional results for their clients? Discover the social media marketing tactics they’re using to execute successful marketing campaigns.
socialmediaexaminer.comThe Top 10 Stress-Free Social Media Planning Tools
Content-planning got you down? A good social media planning tool can make your work life a whole lot easier. Here are our top ten favorites.
hootsuite.com