Marketing
The six types of stories every school Head needs
“The greatest delivery system for any idea is a story.”[i] But there is a difference between good stories and effective stories. Good stories will hold people’s attention, but effective stories inspire action.
Effective stories work because they have the intended effect on your audience. What are those effects? Did we trigger them? Did your story do its job? To answer these questions, you must be able to answer three precursor questions that get increasingly tough to answer.
AI
AI Tools for Marketing: Nine Uses for You to Use AI in Your Marketing
'Hey, marketers! Artificial intelligence (AI) is coming for your job!' Or so say the marketers who don't know how to use AI. In fact, AI tools for marketing can make your job so much easier. The truth is that AI is a low-cost extra head on your marketing team. And a great addition at that. Unlike human coworkers, AI: Is always online Doesn't get jealous if you talk about a project they really wanted Takes responsibility if they've done something wrong. (It asks for more detailed feedback than most humans!) It's helpful that AI's answers might not always be great
Technology
Are you ready for a parent app?
A parent app is an important investment for your school, and will help to modernize your communication and appear forward facing to families.
Miscellaneous
Successful Fundraisers and Giving Days Using Peer To Peer Fundraising with Devin Donaldson
In this episode, we're excited to have a conversation with Devin Donaldson, Director of Development and Communication at Aspire Afterschool Learning in Arlington, Virginia. With over 10 years of experience in marketing, communications, and data analysis, Devin brings a wealth of knowledge to Aspire Afterschool's fundraising strategy. Throughout our discussion, we dive deep into the world of fundraising and we explore the significance of peer-to-peer fundraising, along with providing valuable insights into engaging board members in fundraising initiatives. This episode is a must-listen for anyone involved in school or nonprofit fundraising, offering practical advice and guidance to enhance your efforts.
My Latest Post
Promote Your School On Social Media: A Comprehensive Guide To Success
In this comprehensive guide, we'll explore the strategies, tips, and best practices to successfully promote your school on social media.
MarCom Job
Associate Director of Digital Media @ The Langley School
The Langley School, a preschool through grade 8 independent school in McLean, Virginia, seeks an Associate Director of Digital Media to serve as the primary manager of the school’s official social media channels, videographer, and a key member of the marketing and communications team.
SchneiderB Media
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Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
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Social Media
Proceed With Caution: Schools Share Their Social Media Fails
School social media should celebrate students and staff. This blog offers valuable lessons learned when posts with good intentions hurt others.
socialschool4edu.comHow to Use Instagram Video: The Ultimate Guide in 2023
Instagram videos can be a great way to showcase your products and your brand to your audience. Here's how to do it.
shopify.com