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Limited budget for branding or website services?
- Branding - Need to refresh your brand messaging? Let us create compelling headers, taglines and messaging to use on your various platforms. We will help you repurpose content for your website, email newsletters, blogs, press releases and social media posts.
- Website Content Management - Need content creation and/or management? Revise single pages or do a full website audit to weave your messaging consistently throughout your site. In addition, we can handle ongoing updates, editing, and blogs.
Tech Experience - Wordpress, SEO (Yoast, Rank Math), Google Ads (Account Management, Keyword Planner), Salesforce and various secondary school products.
Rely on a top-notch professional with an extensive background in private school admission, marketing, development and summer programs. No long-term contracts required. Check out our client list on our website.
Contact us for a complimentary 45 minute consultation.
760.805.5136
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apertureadvisory.com
Marketing
8 Compelling Reasons to Continue Marketing When Your School is Thriving
Continuing marketing efforts, even during times of exponential growth, is pivotal for sustaining and elevating the success of your school.
How to Create Google Analytics Alerts [GA4]
Want to create Google Analytics alerts (also called Insights) to automatically keep an eye on your traffic and conversions for you? Here's how to set them up.
AI
15 Powerful AI Content Generators to Test Out
If you have tried ChatGPT and given it a prompt to answer a question for you, you have already experienced the power of an AI content generator. The content it generates will solely be based on how you instruct the AI, and the possibilities are literally endless. However, ChatGPT is only one example of an AI content generator in an exploding industry of competing technology. Most people who have little experience with AI generators believe that all these tools are the same. However, this can’t be farther from the truth. Not only do these generators differ in terms of output quality, but they also support different formats and languages and have their own unique features.
How to Use ChatGPT to Ideate, Script, and Promote Social Media Videos
Discover how ChtaGPT can revolutionise your video marketing strategy! Learn how AI-enhanced video marketing can deliver results while saving you time.
Recommended Reading
You're writing ... but is anyone reading?
Writing is a necessary skill regardless of your leadership position or the type of school you lead. The act of leadership requires you to influence those around you to unite in a common mission.
It may be bold, writing to school Heads about how to write, but we see many who continue to write as if they are composing messages to their university lecturers. Lecturers are no longer your audience. Academic writing has its place but, for the most part, it is not a useful tool to use when talking to your audience.
MarCom Job
Director of Marketing, Communications, and Development @ French American School of Princeton
The Director of Marketing, Communications, and Development is responsible for establishing and implementing annual and long-range marketing and development strategies for the School. The Director works closely with the Enrollment Management Director and is responsible for telling the School’s story while ensuring consistent messaging in the creation of marketing collateral across a variety of platforms, as well as related internal and external communications. The Director will also serve as the School’s primary coordinator for the school’s fundraising efforts.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Social Media Image Size Guide For All Platforms (2023)
No two social media platforms have the same image size requirements. Here's a comprehensive guide on social media image sizes in 2023.
searchenginejournal.comYouTube Updates That Affect Marketers : Social Media Examiner
Did you catch the latest YouTube updates? Wondering which changes are important to marketers? Explore YouTube changes marketers need to know.
socialmediaexaminer.com