Sponsored Link
Digital Marketing just for Independent Schools
Whether your bandwidth is stretched to its limits or you want expert private school digital marketers working to make you the hero of your school, Truth Tree is your team! We specialize in helping schools go beyond filling seats; we help them design their ultimate enrollment through digital marketing strategies (think: SEM, SMM, SEM). Get in touch with us today and mention Brendan sent you and get a FREE Digital Brand Report Card.
SEO
12 SEO Trends to Know for 2021
Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in a purchase. Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly. Here are the 12 SEO trends to watch for in 2021:
10 Google Sheets Add-Ons That Make SEO Work Easier via @mindyweinstein
Just when you think Google Sheets can’t get any better, you stumble across an add-on that makes your job just a little easier. At least, that is what it has felt like for me over the years, as I have discovered add-ons that help streamline processes and tackle SEO tasks faster.
Productivity
The Magic of a Fresh Start
One of the biggest obstacles to sticking with a habit change, a new system, a goal or long-term project … is that we get disrupted.
Something interrupts our progress — we skip a workout day or two — and then some programming in our brains turns that into a message of how we’re not good enough, we can’t do it, we should just give up.
This stops so many people from making long-term progress.
It stops us from simply starting again.
This is because most of us don’t realize the power and magic of a Fresh Start.
My Latest Post
Best Practices for School Marketing Browser Push Notifications
In today’s crowded online space, users are beginning to rely on browser notifications to receive updates on new activities taken by their favorite brands, including schools. Today’s article will focus on the best practices for developing web push notifications for your school.
MarCom Job
Director of Communications and Marketing @ St. Paul's School
St. Paul’s School’s Director of Communications and Marketing (DCM) will serve an important leadership role in support of the new head of school’s strategic initiatives. The School seeks a dynamic, experienced DCM to represent the School accurately, transparently, and positively across multiple constituencies and communications platforms. In a rapidly changing media environment, the DCM will establish and maintain credibility with local, regional, and national media contacts; oversee the School’s print, on-line, media, and social media presence; work with colleagues to develop appropriate marketing and communications strategies; and support the work of all the School’s departments in representing, both internally and externally, the strength of student experience at SPS.
Social Media
How to Get More Instagram Traffic
Want to drive more traffic to your site from Instagram? Are you using all of the options available on Instagram?
In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic.
socialmediaexaminer.comInstagram Content Strategy: Creating Content That Draws Customers to You
Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. Her course is called The Instagram Ivy League. You’ll learn Alex’s threefold content strategy, discover how to develop Instagram captions that work, and find tips for posting frequency and audience engagement.
socialmediaexaminer.comHow to Create Light and Airy Photo Edits (+ Presets!)
Light and airy photos are all about creating an inspiring aesthetic that catches the viewer’s eye. Today, we’ll go over the steps for how to balance light and color, and how to save your edits as a preset to easily apply to your other photos!
tailwindapp.comTikTok Content Marketing: How to Grow Your Business With TikTok
Want to grow your business? Wondering if TikTok can help?
To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast.
Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She’s the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, and host of the Keenya Kelly Podcast.
You’ll discover four different types of TikTok content and how you can use them to serve your marketing objectives, how long your content should be, and how Keenya gets people on TikTok to DM her or join her email list.
socialmediaexaminer.com