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Digital Marketing just for Independent Schools
Whether your bandwidth is stretched to its limits or you want expert private school digital marketers working to make you the hero of your school, Truth Tree is your team! We specialize in helping schools go beyond filling seats; we help them design their ultimate enrollment through digital marketing strategies (think: SEM, SMM, SEM). Get in touch with us today and mention Brendan sent you and get a FREE Digital Brand Report Card.
Marketing
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
You should be using UTM parameters to track your marketing efforts.
If you already are, this list has 14 clever ways you can use them to track conversions.
If you aren’t, this article will go over the how, what, and why of UTM parameters – and give you 14 ways to use them for conversion tracking.
7 Ways SEO & PPC Can Work Together in 2021
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that.
Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don't agree.)
When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own.
These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance.
PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.
Key school website terminology you should know
There’s a plethora of “lingo” or website terminology that is used in the web design industry. While website professionals may be comfortable using this language in day to day life, many clients and other people may not understand certain terms or know how to communicate ideas for their website. The same situations apply with websites for schools. On top of the regular website lingo that applies to designing a website, there are also certain terms for school websites specifically. We’ve crafted a guide to help you understand some of the most important terms in the school website industry.
SEO
Top DIY SEO Tools for School Marketers
SEO is one of those things that you hear about all the time, nod along as if you understand, and move on about your day. Am I the only one who has done this before? I hope not!
An ever-evolving animal, SEO can feel like it is completely impossible to tackle. What are keywords? What is indexing? What is alt text? Does Google run the world (they just might)? Does my school website rank? What is rank!?
Enrollment
How Video Can Help You Enroll New Families
In 2020, we found new ways to connect with those around us. The internet became a necessary tool for keeping up with our family, friends, and regular activities. Video conferencing solutions expanded to allow for larger group gatherings, and social media platforms added new features aimed at enhancing personal connections and creating community with others.
While it is difficult to predict the challenges and victories the world may face in 2021, one thing is clear: personal connections are more important than ever.
Productivity
How to Write a Webinar Script [+ Template]
Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address.
Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation.
The same goes for a webinar. You and your panelists may be at home and behind a screen, but that doesn’t mean webinars are any less important to prepare for (or that they can be any less nerve-wracking).
To help your preparation and quell your nerves, consider writing a webinar script.
Miscellaneous
What Makes Some Ads More Shareable Than Others?
Shared content is a goldmine for marketers, but it’s tough to determine exactly what moves viewers enough to want to share. A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research looks at the emotional triggers — happiness, sadness, and even disgust — that make people want to share advertising content.
The study is the largest of its kind and the first to investigate the link between emotional responses to video ads and sharing. It’s also unique in its approach: Thousands of participants in five countries were asked to watch a random set of commercials on their home computers while their webcams recorded their facial expressions. Algorithms built specifically for the task coded their emotional responses. The researchers found that positive emotions resulted in more sharing, but so did feelings of disgust.
My Latest Post
Top 14 Ways to Increase Traffic to Your School Website
Most school marketers I know would like to increase traffic to their website. Once you’ve designed a functional, user-friendly site, the next step is to attract prospective parents who are interested in learning more about your school.
Today, we’re faced with a noisy, chaotic internet where it’s increasingly difficult to get noticed. It’s become a monumental task to increase traffic to any website because there are just so many distractions.
Internet distractions also called “noise”, can be deafening, especially when competing against small, local school websites. What is needed is a long-term traffic strategy, not today’s latest shiny gizmo promising to hack your way to the top of Google’s results pages. No, this is about using tried and true marketing tactics to create authority and drive traffic to your school website over time.
Here are 14 strategies for generating traffic to your school website.
MarCom Job
Dean of Communications @ Lake Forest Academy
The Dean of Communications, working collaboratively with members of the Deans Council, reports directly to the Head of School to support the strategic communication efforts of the entire school, including the management, alignment and promotion of the LFA brand. The Dean of Communications is responsible for the development and execution of an overarching, strategic communications plan for Lake Forest Academy, including print and electronic media.
Social Media
The Complete List of Facebook Image Sizes in 2021
Are you planning to create an end-to-end social media marketing strategy in 2021? Then Facebook is likely one of the social media channels you’re targeting.
Despite many users raising concerns about Facebook’s data security and privacy policies recently, the platform continues to be overwhelmingly popular.
Facebook is the world’s largest social media platform with more than 2.7 million monthly active users across the globe.
This means it’s pretty important for digital marketers and entrepreneurs to prioritize Facebook marketing.
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