Sponsored Link
It's Time to Build Your Virtual Ambassador Program
PeerPal is proud to help nearly 4,000 students, parents, teachers, coaches, and alumni share their authentic stories while promoting the schools that they love. What are you waiting for? Reach out today and we'll help you connect prospective families to your school community in less than a week.
Marketing
Top 5 ideas for school engagement during Black History Month
Coming up with fresh ideas to help celebrate Black History Month is not the easiest of chores, but when you focus on using this special month to promote school engagement, these digital communication gems can keep your school-community connection strong. BHM is a perfect time to set some goals using digital communications, so I’ve listed my top five for engaging your school community online.
The Real Definition Of "Story" – And Why It's Important To Marketers
“Story” and “storytelling” have become buzzy.
Really buzzy.
Buzzy to the point where the buzz is louder than the words themselves. A meaningless hum in a cluster of identical honey bees.
So I have a question for you:
What is the definition of the word “story”?
Do you know? How would you explain it in your own words?
I’ll give you a second…
Recommended Tool
Looking for a less expensive alternative to Calendly?
Have you struggled with scheduling meetings over email? It can be a disaster and a HUGE waste of time. While Calendly is good, their monthly fees can add up. I found this tool that was recently launched and for a short while you will only have to pay $19 one time and have access to the tool forever!
(Please note: TidyCal currently only works with Google Calendar. They are working on Microsoft360 and Apple calendar integrations.)
SEO
3 Surprising SEO Hacks for Writers Who Hate SEO
Can you keep a secret? I’m not that into SEO.
But because it’s a topic I wasn’t initially interested in, I have three practical hacks to share with you.
These tips allow writers to take advantage of search engine results — and no keyword research is required.
My Latest Post
How School Marketers Can Use Local SEO Strategies to Improve Google Ranking
Local SEO works to optimize your online presence so it is more relevant to your target families, which leads to more website traffic, inquiries and enrollments for your school. Think of local SEO as a way your independent school can compete effectively against other schools that may have a larger budget to spend.
Without local SEO strategies, your school could be losing out on a significant amount of traffic. According to research conducted by ReviewTracker, 35 percent of all search traffic is local. You want to garner as much of that local traffic as you can for your school.
Here are the top ways school marketers can effectively market to their target families using local SEO tactics.
MarCom Job
Web Designer (Remote) (Spring 2021) @ Khan Lab School
Khan Lab School (KLS) seeks a part-time, fully-remote Web Designer. The goal of the Web Designer is to coordinate, design, and implement a new subdomain website using the Finalsite web manager platform for Khan Lab School’s High School located at the Los Altos Hills Campus.
Social Media
How to Start a Clubhouse Room and Moderate Like a Pro
Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room?
In this article, you’ll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.
socialmediaexaminer.comHow to Analyze Facebook Data to Understand Your Audience
If you're marketing on Facebook, understanding how all those numbers relate to your business and audience can be confusing at first.
But worry not. This post explains how to analyze Facebook data to get valuable metrics about who's coming to your page and clicking around. By the end, you'll have a better understanding of how Insights can help you connect with both current and potential customers.
hubspot.comLeveraging Organic Social Media to Boost Paid Ad Performance
In today’s market, especially during a pandemic, paid advertising is a great way for independent schools to promote all the benefits and successes they are experiencing this year. The ads are also a great way to reach new families who are exploring different options for their children. According to an eMarketer study, 96% of social marketers consider Facebook the most effective paid advertising option available to them. Paid advertising on social media can be very effective at growing your admissions funnel, and it is relatively easy to put a quick ad campaign together; however, it is important to remember your organic presence can continue to nurture these families throughout the admissions process, as well as support the paid ads, so that the paid and organic strategies together have a longer, stronger impact.
enrollmediagroup.com