Sponsored Link
Caring, Helpful Advice To Make Your School Website Better
Your website is the first thing prospective families see. Is your school website making the grade?
- Is it sending the right message?
- Are the images and content out of date?
- Does it take a long time to load?
- Is it easy to navigate?
This is the perfect time to check out your online presence and make improvements. Take our quick and easy DIY test, it’s as easy as ABC to give your website some love, so it will love you back!
Marketing
5 “Forgotten” Pages Your School Website Should Have For A Virtual World
We now know that the Digital Campus experience on the website needs to go further. It needs to anticipate better; respect a user’s time better; and make it all just as friction-free as possible. This means paying attention to the details all the way through the website, beyond the homepage.
To bring that point home, we evaluated interior dwell time (the amount of time someone spends on a particular page) on dozens of websites and found the following interesting...
SEO
10 Important 2021 SEO Trends You Need to Know via @MrDannyGoodwin
What's 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field.
Miscellaneous
Custom vs Themed: How to Choose the Right Design For Your School
Our team has almost a decade of experience specializing in creating websites for the education space, so we like to think that we know a thing or two about what schools are looking for. We pride ourselves on being able to cater to all schools — no matter the shape or size! Whether you’re looking for an entirely custom school website or a more affordable theme option, we’re here to help.
For our final post in the Digistorm Website Design series, we’re looking at custom vs theme school websites. Below, we’ll take a look at some key examples of the custom and theme websites we’ve created for schools and deep dive into the functionality of each solution to help you decide.
A Guide to an Effective Hiring Process
Over the years I have found a key element that can drive the success of your business more than anything else is effective hiring. And according to a study by Harvard Business Review, as much as 80% of employee turnover stems from bad hiring decisions.
When it comes to hiring, it takes time and practice to learn how to streamline the process and find the right candidate for the job. It’s important to not only make sure your candidate is qualified but also is a great cultural fit who is bought into your vision.
My Latest Post
9 Common Digital Marketing Mistakes Schools Need to Avoid
Digital marketing continues to evolve over time, making it challenging to keep up with all the changes constantly happening. It might seem your digital marketing strategy is effective, but sometimes there are new best practices that have developed in the world of school marketing.
Digital marketing mistakes could cause you to implement the wrong strategy, tactics or target the wrong audience.
Here is a list of nine common digital marketing mistakes your school could be making. Correcting them will help improve the effectiveness of your marketing efforts.
MarCom Job
Digital Media Specialist @ Head-Royce School
Head-Royce School is seeking a part-time digital media specialist to join our Advancement team. This position works collaboratively with the Communications Director and Communications Manager to serve a large range of constituents (professional staff, teachers, parents, and alumni, among others). This role serves as the primary webmaster of headroyce.org, ensuring content is up-to-date and that the School is effectively utilizing the suite of tools available.
Social Media
How to Retarget Video Views With LinkedIn Ads
Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos?
In this article, you’ll learn how to run video retargeting campaigns on LinkedIn.
socialmediaexaminer.comWhat is Clubhouse? [+Should Marketers Care?]
Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the heck is it? And, how do I get in on the action?”
Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy.
hubspot.comInstagram Reels Strategy: What Marketers Need to Know
Want to do more with Instagram Reels? Wondering how to enhance your Reels content?
In this article, you’ll discover a strategy to promote your products and services using Instagram Reels.
socialmediaexaminer.com