Sponsored Link
The 10 Keys to Manage and Grow Enrollments
Are you after a simple, ‘Super Hero’ solution for your enrollment pipeline but don’t know where to start?
Discover how you can easily manage and grow your enrollments, run virtual and onsite tours, get raving fans and have the critical insights you need for your future student pipeline. Whether it is a simple enquiry or an online application, discover the smart & simple tools for you and your school.
Join me, Brendan Schneider, on Tuesday, March 16 for this live webinar where the founders of Enquiry Tracker, Antony and Greg Campitelli, will deliver the keys to managing and growing your enrollments online - this is one not to be missed!
DATE: Tuesday, March 16
Marketing
Brand Strategy: Enduring in Changing Times
Every school is distinctive, but too often, what school insiders think makes the school distinctive is anything but. They rely on a safe sameness—the kind of generalized, lofty language you see in mission and vision statements, well suited to inspire internal change but poor for differentiating an institution from the competition.
SEO
5 Critical On-Page SEO Factors That Impact Your Ranking
Because the search landscape is constantly changing and evolving, it’s imperative you make sure your on-page SEO knowledge is up to date. Here are five critical on-page SEO factors that every business should be thinking about.
External Links (SEO Best Practices)
The internet is built on links. Without them, we would have an unorganized mess of disconnected pages that would be difficult to find and navigate.
The original BackRub concept of organizing the hierarchy of pages through a citation system was brilliant. But flawed. Since then, it’s been an ongoing process of trying to perfect that system so that some links have value to count and spammy ones don’t.
Miscellaneous
Blackbaud Rethink Change eBook
How should K–12 private schools use the current environment to advance their institutions? Blackbaud’s latest ebook dives into ways K–12 schools should rethink change. Check it out...
Rainbow Linings: The Pandemic and Admissions
Stressed, disillusioned, burnt-out. Is anyone feeling this way after more than 10 months of readjusting your careers and lives to a completely new way of doing business? I don’t blame you and I’ll join you in raising my hand. I work in education, more specifically private education, and even more specifically admissions at an independent elementary school. Sounds kind of cushy, right? However, when it seemed that most people I knew were cleaning their closets, hopping from streaming service to streaming service, and visiting every beautiful lake and National Park they could drive to, I was having a hard time showering and feeding myself. In fact, I have never worked harder in my life. Shooting videos, compiling archived photos, interviewing families, redesigning every one of our yearly events, designing new virtual assessments—there was quite literally nothing we could rely on doing the same as we had in years past. And I wasn’t alone! Every person I know working in education (not to mention healthcare and other frontline professions) have reinvented everything they do and have still not gotten off the 2020 treadmill.
My Latest Post
How to Use Header Tags to Take Your School Blog to the Next Level
Many school marketers are confused about the use of headings in their web copy, and rightfully so. There is considerable misinformation about headers and header tags, so I thought I’d take some time to clear things up.
MarCom Job
Marketing & Communications Coordinator @ Army and Navy Academy
The primary role of the Marketing and Communications Coordinator is to synchronize branding, marketing, and all internal and external communications against established outcomes. Partner with campus stakeholders on various projects to develop synergy in all branding and messaging, including, but not limited to: Admission, Advancement, Events, Patrons, Executive Office, and Academics. Able to think outside of the box and share the Army and Navy Academy story in creative, innovative, and strategic ways.
Social Media
What is TikTok For Business & Should You Use It in Your Marketing?
The platform’s stated goal is to help businesses unleash their creative side by teaching them how to use the app through their e-learning service and guiding them through making advertisements on the Ads Manager platform.
hubspot.comHow to Create Facebook Ads That Stop the Scroll - YouTube
Do your ads command attention in the Facebook feed? Wondering how to get people to notice and click on your ads?
Facebook marketing expert Tara Zirker shares how to make Facebook ads that will stop the scroll.
You’ll find editing techniques and tips for creating scroll-stopping video and image ads, and learn why using gifs in ads is a good strategic move.
Finally, you’ll discover why you should give text-based ads another try.
youtube.com