Prologue
Salary Survey Progress
Happy Monday!
I wanted to let you know that we are almost ready to release the results of the 2024 Salary Survey.
I hope to get that to you in the next week or two so that you can use it to benchmark your salary as you receive your employment contract for the 2024-2025 school year.
Stay tuned...
Thanks,
Brendan
Sponsored Link
Impactful Alumni Stories of Outcomes Drive Enrollment Yield
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News
Rethinking the Independent School Business Model with Peter Baron
In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a sustainable and innovative approach. Peter highlights success stories from schools like Providence Country Day and…
Marketing
Rethinking Your School's Marketing Budget to Empower Enrollment
A robust marketing budget is 100% tied to enrollment success, assuming that your educational product and market reputation are strong. Independent school leaders often ask me what a “typical” school marketing budget should be. I take a very aggressive approach as your marketing budget is responsible for filling your enrollment funnel with ideal prospective families. Now, mid-point in the academic year, is the perfect time to plan for next year’s marketing budget.
AI
Leveraging AI in Private School Marketing: A Deep Dive with ChatGPT
Discover the transformative power of AI in private school marketing and admissions with our ChatGPT-generated interview.
A Beginner’s Guide to AI SEO
AI SEO means using artificial intelligence (AI) for tasks related to improving your website’s visibility in organic search results.
AI-based tools can speed up time-consuming but necessary SEO tasks. Like generating content ideas and outlines. Or new schema for your website.
The result?
Recommended Reading
Strategy execution: The gap between idea and action
School marketing efforts suffer from a chronic inability to close the strategy and execution gap. But take heart, there is a clear path forward to realise your school’s mission.
As a school Head, you may have experienced the frustration of failing to successfully execute a strategic plan. Freek Vermeulen, a professor of strategy and entrepreneurship at London Business School, believes that many strategy execution processes fail because they are not actually strategies at all. A real strategy involves a clear set of choices that define what the school is going to do and what it is not going to do.
Enrollment
Did Covid Kill The Campus Tour?
Anyone who’s ever worked in higher ed knows just how important campus visits are.
For traditional undergraduate student recruitment, there’s often nothing more impactful than stepping foot on a campus and imaging what the next four years could be like, should you choose to enroll.
But since the COVID-19 pandemic, something strange has been happening with campus visits…
MarCom Job
Communications and Marketing Associate @ The Putney School
The Putney School is seeking a full-time Communications and Marketing Associate to begin work in February 2024. The Communications and Marketing Associate reports to the Director of Communications and Marketing and is responsible for articulating and communicating The Putney School’s unique identity and characteristics to all constituencies, working with students on a variety of projects, and actively participating in the creation, design, and production of all school publications.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
How to Do Cross-Posting on Social Media the Right Way
Cross-posting allows marketers to save valuable time in crafting social media content. Let us show you how to do cross-posting the right way.
socialbee.com