Marketing
Harnessing Word-of-Mouth in Private School Marketing
Word-of-Mouth is the primary way parents discover your school. Are you implementing these strategies to generate more word-of-mouth?
AI
19 Incredible AI Content Writers (2024)
Content is the currency of digital and social media, so content creation is something that every company must do, and do a lot of. Content writing just happens to be one of the most demanding and time-consuming marketing processes that you truly can’t live without. Informative blog posts and catchy ad copywriting are some of the important ways that content can help differentiate your brand from you competitors. Thanks to advances in Generative AI, there has been an explosion of the AI content writer that can help your marketing team with these textual content creation tasks.
Most of these AI content writers can create posts based on limited keyword input and without any human engagement. Even better, many of them come with added optimization features allowing your articles to be optimized for Google’s ever-changing algorithms.
If this type of content creation tool sounds intriguing, keep reading for more details and recommendations.
Technology
How to Secure Your School’s Marketing Accounts
The cornerstone of preventing data loss, hacking, or access issues to digital accounts lies in robust governance. Here are some tips to ensure the security of your Google and Social Media Accounts.
Enrollment
Strengthening the Practice of Enrollment Management: The Importance of Having the Director of Admission/Enrollment Be Part of the Big Table Discussions
The importance of having the Director of Admission/Enrollment be part of the big table discussions.
Strategies to Boost Your Student Retention
Jill Goodman joins the podcast to explore essential strategies for keeping families engaged and boosting your student retention marketing.
My Latest Post
How School Marketers Can Use AI For Content Creation
This article will explore the potential of AI in content creation, specifically for school marketers, and delve into various aspects of this technology.
MarCom Job
Director of Communications @ Bentley School
In partnership with members of the Senior Administrative team and other colleagues, the Director of Communications is responsible for advancing the brand, mission, program, and goals of the school through both internal and external communications. The individual in this position is responsible for the School’s strategic communications plan and oversees content creation and deployment across all of Bentley’s channels (web, social media, photography and videography, PR/press releases, email and SMS, newsletters, and print publications). Reporting to the Head of School, the Director of Communications will be a visible, collaborative community presence, forging relationships with faculty/staff, students, parents, alumni, and key volunteers that will facilitate an exchange of information across the community. They will partner effectively with other members of the Senior Administrative team.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Are You Making One of These 10 Social Media Mistakes?
SS4EDU's Andrea Gribble has seen it all when it comes to what schools can do online. Are you making one of these social media mistakes?
socialschool4edu.com