Prologue
The 2024 MarCom Society Salary Report Is Here! 🎉
The 2024 MarCom Society Salary Survey Report is finally here! Packed with invaluable insights, this report is your key to understanding the latest trends in marketing and communication salaries within the K12 private education sector.
🔍 Why should you download?
- Gain insight into salary norms across different regions.
- Discover how your role stacks up in the current market.
- Learn about the trending bonuses and benefits that make institutions competitive employers.
This is more than just a report—it's a roadmap for strategic planning, career advancement, and ensuring your institution remains an attractive place for top talent.
I hope you found this helpful!
Thanks,
Brendan
Marketing
Crafting a Winning Marketing Plan for Independent Schools
Every independent school needs a robust, comprehensive marketing strategy to be successful in admissions, fundraising and communications.
How to Attract Dream Families with Unforgettable Private School Social Media Advertising
How can private schools create more effective social media advertising campaigns? Here are the best tips for school social advertising, from a top sales strategist.
Technology
77. Tips For A Successful School Website Redesign with Barb Doyle
Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights…
Track popups with Google Tag Manager and Google Analytics 4
Learn how to track popups with Google Tag Manager and send those events to Google Analytics 4
Enrollment
The Funnel meets the Flywheel
We’re all very familiar with the admissions funnel. It’s a variation of the sales funnel developed by agency executive Elias St. Elmo Lewis in 1898. The problem is that, at 126 years old, the funnel is feeling its age and is becoming less helpful to schools. The good news is that there is a solution.
Customer experience: What if school marketing was limited to 100 posts?
For the past few years, I have written a blog called Fragments II. Every week, or sometimes two, I post a short micro-story on the learning business.
It’s a way of communicating ideas, but also for me personally a way of making sense of what is happening around me, linking experiences with conversations I am having or things that I am reading. Some might say that it is a form of professional therapy.
MarCom Job
Chief Communications Officer @ Greens Farms Academy
Greens Farms is seeking an experienced, ambitious and strategically oriented communications and marketing professional to work in partnership with the Head of School, Director of Institutional Advancement, and Director of Enrollment and Financial Aid to develop and implement a school-wide communications and marketing strategy. The ideal candidate will be an outstanding creative leader who will direct and strengthen GFA’s brand identity in support of the school and its mission. The Chief Communications Officer will demonstrate a record of success in creating compelling communications vehicles that includes all web-based and social media content, all marketing materials, the GFA Magazine, the annual report, parent and divisional publications, and various internal communications. Reporting directly to the Head of School, the Chief Communications Officer will serve on the school’s senior leadership team and will supervise three professional staff members: Associate Director of Communications and Stewardship, Creative Director, and Communications Coordinator.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)
If you fail to plan, you plan to fail.
As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.
You need a social media content calendar.
buffer.com