Prologue
Discover Exciting Job Opportunities with the MarCom Society's Job Board!
Are you or someone you know seeking new career opportunities in marketing or communications?
Look no further than the MarCom Society's Free Job Board!
Our job board is a comprehensive resource for discovering the latest marketing and communications job openings at K12 schools. Whether looking for a new challenge or just exploring your options, you owe it to yourself to check out what jobs are available.
Visit the MarCom Society Job Board today to explore current listings and take the next step in your professional journey.
Take advantage of the chance to advance your career with the perfect opportunity!
Thanks,
Brendan
Marketing
The Right Marketing Question
Imageseven's article, "The Right Marketing Question," presents a paradigm shift in marketing strategy, emphasizing the importance of identifying and understanding the target audience. Instead of focusing solely on promotion, the piece advises marketers to ask deeper, strategic questions that align with the true needs and narratives of their audience. This approach ensures the creation of marketing messages that resonate on a more personal and effective level, fostering genuine engagement.
User Acquisition vs Traffic Acquisition reports in GA4
Learn the difference between User Acquisition and Traffic Acquisition reports in GA4. They show different data due to different attribution.=== LINKS ===Subs...
AI
How To Streamline Your Marketing Process Using ChatGPT.
Code Condo's article delves into how ChatGPT can revolutionize your marketing process by automating repetitive tasks, generating creative content, and personalizing marketing efforts. It explains how ChatGPT aids in content creation, lead generation, and campaign planning, making it a powerful tool for improving efficiency and engagement in marketing strategies.
SEO
Google AI Overviews: Big Changes Ahead
Google's AI-generated search results are already being shown to millions of users (and will reach over 1 billion users worldwide by the end of the year). Plus, new multimodal AI models from Google and OpenAI threaten to change the entire paradigm of how people find information and solve problems.
My Latest Post
How School Marketers Can Use Keyword Research And ChatGPT To Improve SEO
This blog post delves into the synergy between keyword research and ChatGPT, including practical steps and tips to improve SEO.
MarCom Job
Marketing and Communications Manager @ Wooster School
Wooster School seeks a Marketing and Communications Manager to begin July 1, 2024. This newly designed position will report to the Chief Communications Officer. The Marketing and Communications Manager plays a crucial role in supporting the advancement efforts of Wooster School, including marketing and communications, admissions, and development. This position involves implementing marketing strategies and managing communication channels to effectively promote Wooster School and drive its success.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Social Media Outreach for Graduation: A Multi-Platform Approach
Kalix Marketing's article provides a comprehensive guide to maximizing social media outreach for school graduation events across multiple platforms. It emphasizes the importance of tailored content for each social channel, from Instagram's visual stories to Facebook's family-oriented updates, and YouTube's dynamic videos. The guide highlights effective strategies such as using consistent branding, strategic hashtags, and engaging directly with the community to enhance the reach and impact of graduation celebrations.
kalixmarketing.com5 Things I Hate About My Role in School Social Media
Andrea Gribble from SocialSchool4EDU shares her candid experiences in "5 Things I Hate About My Role in School Social Media," highlighting the challenges of managing social media for schools. From dealing with tragic events to handling divisive posts that unexpectedly go viral, she discusses the emotional and practical difficulties that come with the job. This article offers insights into the less-discussed aspects of social media management, along with strategies for coping with these challenges, making it a valuable read for anyone in a similar role.
socialschool4edu.com