If you haven't noticed, I'm all in on Artificial Intelligence and how it will revolutionize the way school marketers work.

To that end, I've realized that the prompt entered into the chat is the key to getting the output you want.

So, starting with this issue of the School Marketing Insider newsletter, I will share my favorite prompts, counter-prompts, and tips for using Large-Language Models (LLM) like ChatGPT to help with school marketing.

Please check out the new section below, which has my two favorite tips!

If a prompt or counter-prompt works well for you, please reply to this email and share it with me. I'll share it in a future edition of the newsletter, with credit given to you. :-)


P.S. Because it is Memorial Day in the US today, I'd like to share a quote:

The legacy of brave men and women who have fought and died for their country is the freedom we enjoy as Americans.

~ Lucian Adams

AI Prompt

I'm going to start with two suggestions for improving your ChatGPT outputs.

  • Before you ask ChatGPT or any LLM what you want it to do, ask it to act like a person who normally does the action you want it to take.

For example, if you want it to write an email, first ask it to act like an expert email marketer. Or, if you need it to create content for your website, first ask it to act like an expert copywriter. This simple step will drastically improve your output.

Act like an expert email marketer

  • Another prompt I've found very helpful is to end your prompts with, "Ask me any questions you have to improve your output."

The LLM won't always ask you questions, but when it does, the output will be drastically improved.



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