ProloguePrologue

If you haven't noticed, I'm all in on Artificial Intelligence and how it will revolutionize the way school marketers work.

To that end, I've realized that the prompt entered into the chat is the key to getting the output you want.

So, starting with this issue of the School Marketing Insider newsletter, I will share my favorite prompts, counter-prompts, and tips for using Large-Language Models (LLM) like ChatGPT to help with school marketing.

Please check out the new section below, which has my two favorite tips!

If a prompt or counter-prompt works well for you, please reply to this email and share it with me. I'll share it in a future edition of the newsletter, with credit given to you. :-)

Thanks,
Brendan

P.S. Because it is Memorial Day in the US today, I'd like to share a quote:

The legacy of brave men and women who have fought and died for their country is the freedom we enjoy as Americans.

~ Lucian Adams

AI Prompt

I'm going to start with two suggestions for improving your ChatGPT outputs.

  • Before you ask ChatGPT or any LLM what you want it to do, ask it to act like a person who normally does the action you want it to take.

For example, if you want it to write an email, first ask it to act like an expert email marketer. Or, if you need it to create content for your website, first ask it to act like an expert copywriter. This simple step will drastically improve your output.

Act like an expert email marketer

  • Another prompt I've found very helpful is to end your prompts with, "Ask me any questions you have to improve your output."

The LLM won't always ask you questions, but when it does, the output will be drastically improved.

Marketing

Ensuring Accessibility: A Guide to Creating an Inclusive Private School Website

Design TLC's comprehensive guide, "Ensuring Accessibility: A Guide to Creating an Inclusive Private School Website," emphasizes the critical importance of making educational websites accessible to everyone, including those with disabilities. It provides detailed advice on adhering to legal standards and ethical obligations, enhancing user experience through thoughtful design features like appropriate color contrast, alt text for images, and accessible online forms. For schools committed to inclusivity, this article offers valuable insights and practical steps to ensure their websites serve all community members effectively.

designtlc.com

Direct mail is not dead — Elevate Marketing Strategy

Laurie Ehrlich's article on Elevate Marketing Strategy champions the enduring relevance of direct mail in the marketing mix. She argues that amidst digital clutter, direct mail offers a tangible, attention-grabbing alternative that can significantly enhance engagement rates, particularly in sectors like fundraising and event promotion. With actionable tips on personalization and creative design, the piece illustrates how direct mail can complement digital strategies to form a powerful marketing approach.

elevatemarketingstrategy.com

AI

OpenAI Unveils Blazing Fast GPT-4o Model with Multimodal AI Capabilities

OpenAI has unveiled its new GPT-4o model, an advanced multimodal AI that integrates capabilities across text, voice, and visual data, promising faster and more natural interactions. This latest innovation represents a significant step in AI technology, offering real-time responsiveness and enhanced multilingual support. It also simplifies the user interface, focusing on seamless integration of different forms of communication within a single model to reduce latency and improve user experience.

business2community.com

7 Ways AI Took My Job [To The Next Level]

The article from Search Engine Journal discusses how AI has elevated various job roles, contrary to the common fear of it replacing human jobs. It explores how AI enhances efficiency in tasks such as data analysis and customer engagement, allowing professionals to focus on strategy and creativity. By integrating AI into workflows, agencies can optimize operations and improve outcomes, showing that AI is a tool to be leveraged for growth rather than a threat to employment.

searchenginejournal.com

MarCom Job

Chief Communications Officer @ Ursuline Academy of Dallas

Reporting to the President, the CCO is a pivotal part of the President’s Campus Administration Team responsible for mission-focused communications, marketing, and public relations strategies to meet the community-building and advancement goals of Ursuline. The CCO sets priorities based on Ursuline’s strategic plan, provides team leadership for integrated strategies, directs implementation, monitors progress, and evaluates results. This position also supports the President’s Office in strategic planning processes, special projects and events, and provides counsel on organizational communications, news media relations, and public relations opportunities and activities.

marcomsociety.org

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