ProloguePrologue

Last week, I shared on LinkedIn a frustration I have with any K12 school that charges tuition, and it seemed to resonate with people.

That frustration is related to how they spend money and allocate resources.

Can you guess what it is?

My issue is that, conservatively, 75-80% of a school's revenue comes from tuition dollars, which are affected by the school's enrollment, marketing, and communication functions.

Yet, schools continue to be hesitant, or downright against, spending money and allocating resources, i.e., people, to these vital functions.

Conversely, annual fundraising only accounts for about 5-10% of a school's annual revenue, yet schools typically allocate 2-5X more budget to the fundraising function, including more staff.

To be clear, I'm not trying to belittle the fundraising function at schools.

My aim is to underscore the importance of these functions, as tuition-charging schools will continue to face increasing pressure to enroll new families. This will necessitate a shift in focus and an increase in spending on marketing, communications, and enrollment.

Do you have any thoughts on my opinion?

Please share them on the original LinkedIn post, where you can also read the many other thoughts that have already been shared.

Go To the Original LinkedIn Post

Thanks,
Brendan

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