Prologue
You might wonder why I am so excited about school marketers using artificial intelligence.
Let me explain why.
It's actually very simple.
- Do you have enough money in your marketing/communications budget?
- Would you like more staff on your MarCom team?
- Has your school increased or decreased your budget over the last few years?
Here's the point: schools do not spend enough money on marketing.
And I don't think they will increase our resources any time soon.
That's where AI comes in.
Artificial Intelligence allows you to accomplish more without increasing your budget. Learning to understand and use AI in your work allows you to achieve more as if you had additional resources, time, and people.
It's the reason I am hosting the School Marketing AI Summit.
It's also why I partnered with UBIQ to offer the Summit for free. School marketing and communication professionals must learn how to use these tools.
Thanks,
Brendan
Sponsored Link
School Marketing AI Summit
Join the School Marketing AI Summit on October 2, 2024, a free, one-day virtual event designed to supercharge your knowledge and application of artificial intelligence in school marketing. This summit brings together top experts to share their insights on AI’s role in enhancing marketing, communication, and enrollment strategies tailored specifically for K-12 schools. Whether you’re new to AI or looking to deepen your expertise, this summit is your gateway to integrating advanced technologies into your strategies. Register for free and secure your spot to gain invaluable insights and stay ahead in the digital age.
Marketing
Is Your Lead Generation Strategy Generating Leads?
The article from Enrollment Catalyst discusses essential strategies for enhancing lead generation in schools, highlighting common pitfalls and effective solutions. It stresses the importance of using dedicated landing pages instead of directing ad traffic to the homepage, offering valuable, downloadable content, simplifying forms, and implementing robust tracking measures. These strategies aim to convert visibility into measurable leads and drive meaningful engagement.
Best Time to Send Marketing Emails [Latest Research]
Neal Schaffer’s article discusses the best times to send marketing emails to maximize open and engagement rates. The piece emphasizes the importance of understanding your audience’s habits and testing different send times to determine what works best for your specific audience. It provides data-driven insights and tips on how to refine your email marketing strategy to ensure your messages reach your audience when they’re most likely to be receptive.
SEO
How AI Results are Impacting Organic Search Traffic and What You Can Do About It
The article on Webbiquity explores the impact of AI-generated search results on organic search traffic and offers actionable strategies for adapting to these changes. It discusses how AI is reshaping search engine results pages (SERPs) by providing direct answers, which can reduce click-through rates for traditional organic listings. To counter this, the article suggests focusing on content that enhances user engagement, optimizing for featured snippets, and diversifying traffic sources.
Enrollment
Case Study: Tuition Resets 101: An Essential Overview for Independent Schools
MoonshotOS presents a detailed case study on tuition resets for independent schools, exploring essential aspects like enrollment challenges, financial strategies, and school perception. The study provides a nuanced look at the implications of resetting tuition costs, including potential impacts on school revenue, enrollment numbers, and community perception. It also covers strategic communication approaches and financial aid considerations to support schools in making informed decisions about tuition adjustments.
MarCom Job
Marketing and Communications Manager @ Churchill School and Center
The Churchill School & Center, a K-12 school for students with language-based learning disabilities, is seeking a Marketing and Communications Manager to tell our story creatively and compellingly. This role will execute school-wide marketing and communication strategies that will attract families and school professionals, support philanthropy and enrollment management efforts, and strengthen relationships with our community members, enhancing their sense of connection to our mission and each other. This position reports to the Chief Philanthropy and Communications Officer. The Philanthropy and Communications Office is inherently collaborative, so while each member has delineated responsibilities, the team works closely together in day-to-day operations. The Philanthropy and Communications Office also works closely with the Office of Enrollment Management, collaborating on the timing and content of messages. Together, these offices lead the efforts to support the school’s strategic institutional priorities, including enrollment, fundraising, and community engagement. The Philanthropy and Communications Office keeps our community’s wide range of constituencies informed, connected, and involved.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Outsmarting the Algorithm with Your Social Media Videos
Social School 4 EDU’s article offers strategies for maximizing the impact of social media videos despite ever-changing algorithms. It emphasizes the importance of understanding platform-specific behaviors and tailoring content to engage viewers quickly and effectively. The guide includes tips on optimizing video formats, timing, and content themes to increase visibility and engagement across social platforms. By adapting to algorithmic preferences and focusing on viewer interaction, schools can enhance their social media presence.
socialschool4edu.com9 LinkedIn Post Types That Will Keep Your Audience Engaged
Oktopost’s blog provides a comprehensive guide on keeping your LinkedIn audience engaged with nine diverse post types. This resource is invaluable for B2B social media managers aiming to refresh their content strategies on LinkedIn. The article covers practical post types, including text-only updates, polls, images, videos, documents, newsletters, articles, events, and live sessions, detailing how each can enhance interaction and audience engagement on the platform.
oktopost.com