Prologue
Astrophysicist John C. Mather is quoted as saying, "Do not make grand plans. Be flexible."
Inspired by Mr. Mather, I'm going to be flexible.
I said that my announcement would be last week, but travel, work, and life proved to be too much.
So, be on the lookout tomorrow when I announce something that you won't want to miss.
This time, I'm serious. Tomorrow is the day.
Until Tuesday...
Thanks,
Brendan
Marketing
Six Steps to Create a Persona Based Storytelling Campaign for Schools
In the “Upgrade School Marketing” podcast episode, Lisa Leidy shares her expertise on creating persona-based storytelling campaigns tailored for schools. She outlines six actionable steps that help schools articulate their unique qualities and connect more deeply with both prospective and current families. This approach emphasizes the power of storytelling to make schools memorable and distinct in the competitive educational landscape.
How to Plan and Create the Best Photography For Your School with Rebecca Drobis
In this episode of Mindful School Marketing, we speak with Rebecca Drobis, a passionate photojournalist specializing in educational photography. Rebecca shares her insights on capturing authentic and impactful images for independent schools and she emphasizes the importance of strategy, composition, diversity, and effective lighting in school photography. Rebecca also offers practical tips for schools taking their own photos and discusses the significance of managing and organizing images thoughtfully. Throughout the conversation, the importance of mindfulness in her photography practice is highlighted, underscoring the value of being fully present to capture genuine moments.
AI
15 Cool AI Profile Picture Generators for Your Social Media Bio
Neal Schaffer’s article on AI profile picture generators explores a variety of tools that use artificial intelligence to enhance or create new profile pictures for social media. He reviews several AI platforms, noting their unique features and capabilities, such as altering backgrounds, enhancing facial features, and experimenting with artistic styles. Schaffer’s guide is aimed at helping individuals enhance their personal or professional online presence with visually appealing profile photos.
SEO
Google Finally Boosts Small Publishers?!
It’s been 337 days since Google released it’s Helpful Content Update that devastated many small and independent publishers. Since then, many have even jumped ship and tried to get traffic from Pinterest.
Well today, all of that may be changing. Google just announced another massive core update
So, is this the turning of a new dawn, or just the same old, same old from Google?
Google Confirms 3 Ways To Make Googlebot Crawl More
The Search Engine Journal article discusses three ways to encourage more frequent Googlebot crawls: the quality of your content, increased publishing activity, and the consistency of content quality. High-quality content signals to Google that your site is worth frequent visits, while publishing more frequently can also prompt more crawls. Consistently maintaining high-quality content is crucial as any drop in quality can lead to fewer visits from Googlebot. This insight helps website owners understand how to optimize their site’s interaction with Google’s algorithms.
MarCom Job
Communications and Social Media Manager @ William Penn Charter School
In service to the Penn Charter community, the Communications and Social Media Manager is responsible for capturing daily life of the School and creating and managing compelling digital content in support of the Penn Charter’s marketing plan and brand strategy. Reporting to the Director of Communications and working with all members of the PC community, particularly faculty, staff, alumnae, and families, person will be responsible for the coordination of Penn Charter’s digital and social media efforts, creating and scheduling written, photographic, video, and other content for multiple platforms to increase community engagement and awareness about Penn Charter. This person will also be required to write for a variety of media, such as the PC website and magazine, and create, manage and distribute e-newsletters and other digital communications for a variety of audiences.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
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SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
What are LinkedIn Impressions, and Why are They Important?
Neal Schaffer’s article on LinkedIn impressions clarifies what constitutes an impression on the platform and emphasizes their importance for effective LinkedIn marketing. Impressions, which are the counts of how many times your content has appeared to users, play a crucial role in measuring reach and engagement. Schaffer details strategies to increase impressions, including optimizing content and profiles, engaging with your network, and using LinkedIn’s analytics to refine marketing efforts.
nealschaffer.com