Prologue
Imagine a technology so transformative that it’s being compared to the discovery of fire or electricity. That’s how Alphabet CEO Sundar Pichai describes artificial intelligence, and it’s not hard to see why.
Since the public release of ChatGPT in late 2022, AI has quickly become a game-changer for anyone creating content. Whether you’re just getting started with AI or already deep in its potential, something exciting is on the horizon.
I’ll share all the details with you later this week; trust me—you won’t want to miss it.
Stay tuned!
Thanks,
Brendan
AI
Generative engine optimization: What you need to know
The article from MarTech explores the concept of Generative Engine Optimization (GEO), highlighting how it is evolving the landscape of digital marketing similarly to SEO but is specifically designed for AI-driven platforms. Unlike traditional SEO, which optimizes content to rank well on conventional search engines like Google, GEO focuses on enhancing content visibility on AI-driven search engines. This involves adapting to how these new platforms synthesize and contextualize information, making content easily parseable and relevant for AI systems. The article stresses the importance of understanding both the similarities and differences between GEO and SEO to effectively use them in tandem to boost a brand’s online presence. This emerging field is crucial as AI-driven search platforms begin to play a more significant role in how information is consumed online.
15 Video to Text AI Tools for All of Your Transcription Needs
Video to text AI tools are among the most popular generative AI solutions today. This category of software is perfect for teams and collaboration, as it creates transcripts from long meetings and other audio/video content. Among others, these tools can highlight the most important sections of videos, putting emphasis on things that matter.
Video to text AI tools are equally important for marketers, as they can help in the creation of on-screen captions and the generation of .srt transcription files.
Recommended Reading
8 Lessons from 8 Years at Google
Jeff Su reflects on his eight-year journey at Google, sharing eight pivotal lessons learned, each year offering a new insight. These lessons range from the importance of a strong personal brand to the effective use of hierarchy in decision-making. He emphasizes the significance of saying "no," the power of a robust network, and the reality that hard work alone isn't enough without visibility. Su's candid sharing provides valuable perspectives for professionals at all stages of their careers, particularly those navigating the complexities of large tech companies.
SEO
Google CEO Addresses Concerns Over AI's Impact On Search Traffic
Google’s CEO Sundar Pichai addressed concerns over AI’s impact on search traffic, asserting that AI integration into search has actually increased user engagement rather than detracting from it. Despite fears that AI-generated overviews could decrease site visits by providing comprehensive answers directly in search results, Pichai argues that these overviews lead to higher click-through rates. He emphasizes that AI helps to expose users to more content, thereby increasing overall web traffic and engagement.
My Latest Post
Step-by-Step Guide To Starting A School Podcast
In this comprehensive guide, we’ll walk you through everything you need to know about starting a school podcast.
MarCom Job
Social Media & Content Marketing Manager @ The Savannah Country Day School
The Savannah Country Day School is seeking a Social Media & Content Marketing Manager. This individual will play a pivotal role in enhancing Savannah Country Day’s brand visibility and fostering connections in the community through strategic marketing and social media initiatives. The position requires a creative and dynamic individual who can effectively communicate the institution’s mission and values to a diverse audience, utilizing various digital platforms and marketing techniques. This twelve (12) month role reports to the Director of Communications. Occasional night and weekend hours may be required to meet deadlines and support special events.
SchneiderB Media
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Social Media
Instagram Algorithm Shift: Why 'Sends' Matter More Than Ever
The article from Search Engine Journal highlights a significant shift in Instagram’s algorithm, emphasizing the increasing importance of the ‘sends-to-reach’ ratio in content visibility. This change indicates that Instagram now prioritizes content that is more frequently shared directly with others through private messages, signaling a move towards encouraging more personal and engaging interactions on the platform. Content creators and marketers are advised to focus on creating shareable content that resonates enough with viewers that they are compelled to send it to friends and family, as this behavior will now enhance content reach and visibility more than ever before.
searchenginejournal.com