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Marketing
How To Create Impactful and Effective Tuition Pages on Your School Website with Dale Seabury
In this episode of the Mindful School Marketing Podcast, we are joined by Dale Seabury to discuss the critical importance of tuition pages on school websites. Dale shares insights on why this page is highly visited and provides strategies on showcasing the school’s value proposition. The conversation covers effective ways to present tuition information, the role of social proof, and the importance of financial aid transparency. Dale also offers practical tips on engaging prospective families, optimizing user experience, and making the information easy to access and understand.
Customer Journey Maps: How to Create Really Good Ones [Examples + Template]
HubSpot's guide on customer journey mapping explains how to visualize and enhance every stage of the customer experience. It highlights the importance of understanding customer behavior, touchpoints, and pain points to optimize engagement and satisfaction. The article offers templates and examples to help businesses create effective maps, ensuring smoother customer journeys and better retention. By mapping the journey, businesses can improve service, boost customer loyalty, and increase conversions.
6 Steps to Create an Outstanding Marketing Plan [Free Templates]
HubSpot's article offers a detailed guide on creating a marketing plan, along with free customizable templates. It covers essential components like business summaries, SWOT analysis, target audience definition, goal setting using the SMART framework, and competitive analysis. The article also includes templates for various marketing strategies, such as digital marketing, product promotion, and social media. It emphasizes the importance of having a clear, measurable plan to track progress and ensure alignment with business goals.
SEO
13 Essential On-Page SEO Factors You Need To Know
To boost your website's search engine visibility, mastering on-page SEO is essential. This article from Search Engine Journal outlines 13 critical on-page factors, including content quality, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), keyword optimization, and site architecture. It also emphasizes the importance of title tags, meta descriptions, responsive design, and site speed. By optimizing these elements, you can improve your rankings and user experience, laying a solid foundation for other SEO efforts.
Productivity
10 Tips for Boosting Team Productivity (GTD)
David Allen’s GTD system, known for personal productivity, has been extended to teams in his new book, emphasizing collaboration as key to 21st-century work success. The article provides practical tips for improving team productivity by enhancing transparency, accountability, and focus. Highlights include creating clear project lists, setting process goals when the end goal is unclear, and emphasizing accountability by always asking, "What is the desired outcome?" and "Who owns it?" Allen stresses the importance of eliminating unnecessary tasks and aligning projects to avoid burnout. The guide encourages fostering a culture of trust and clarity to ensure that each team member knows their next action and the project's true definition of "done." By structuring communication and expectations, teams can significantly cut down on wasted time, such as redundant status meetings, and focus on achieving meaningful progress.
My Latest Post
Video & Digital Storyteller @ Sacred Heart Schools, Atherton
The Video & Digital Storyteller (VDS) is responsible for the creative development, storyboarding, shooting, editing, and packaging/marketing of various long- and short-form films and digital content that highlights/showcases key Sacred Heart Schools, Atherton programs, profiles, traditions, annual events and other activities. The VDS is an instrumental member of the communications team in supporting SHS brand and messaging, sustaining and growing internal/external engagement, and helping meet both revenue and recruitment objectives and overarching institutional goals. This role is responsible for the creative direction of each video, from idea conception and developing the story arc, to interviewing a wide range of subjects—from educators to students, to parents and other community members. The VDS must have an outgoing, curious demeanor with an innate talent/ability to put interviewees at ease, including “teasing out”—through potential multiple takes—thoughtful viewpoints and soundbites with the goal of eliciting an emotional response from the viewer/audience. In addition to a mastery of video storytelling, the successful candidate will be an experienced content strategist and communications professional who is comfortable working across a variety of storytelling platforms, including overseeing, managing, and posting to the school’s Vimeo account. This role shares responsibility with other COMMs team members in the following: covering/photographing select SHS events; assisting in managing and posting to the school’s social media accounts (Instagram, Facebook, and X); and, on occasion, updating the school’s website.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
How To Create Engaging Instagram Carousel Posts
Creating engaging Instagram carousel posts is a powerful way to boost interaction and storytelling on the platform. This article offers key strategies for making your carousels stand out, including starting with a clear story, carefully ordering your content, using high-quality visuals, and integrating text overlays, captions, and even music. By focusing on mobile-friendly designs and maintaining consistency in visuals and messaging, you can significantly enhance your reach and audience engagement.
searchenginejournal.comSocial Listening Tools: 21 Best Tools to Empower Your Marketing
If you're not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. Best Overall Listening
nealschaffer.com