Prologue
Hark! Attend, ye minds of noble schools most fair, A wondrous summit soon doth rise with care. Upon the second day of October bright, A gathering of knowledge, shining light.
AI doth call, and with its strength to aid, Thy school’s fair marketing, with skills arrayed. Eric Hudson speaks of human heart and soul, While Daniel Clarke doth teach a greater goal.
Brian Piper shows the power of data's hand, With AI’s might, content doth firmly stand. Cathy McPhillips, wise in all her way, Will guide you through marketing's swift display.
But lo! The hour hastens, time doth fleet, Thy chance to join doth slip on hasty feet. If thou wouldst learn, and bring thy school to rise, Now is the time, ere opportunity flies!
So haste, dear scholars, waste not precious breath, For wisdom waits, ere time doth bring its death. Register forthwith, and mark the day with cheer, October’s summit, shining bright and clear!
P.S. As a reminder, when members of the MarCom Society register for free, they will receive the recordings for free as a benefit of membership.
Sponsored Link
Experience Management in Education and How to Unlock Deeper Insights for Decision-Making by Kristin Shotland
For MarCom Society Members Only. If you want to join, please click here.
This session will review the importance of establishing an experience management program with a focus on capturing and analyzing stakeholder feedback to inform decision-making at your school.
Kristin Shotland is the K-12 Experience Management at Qualtrics.
Marketing
5 Quick Tips for Crafting a Standout School Blog Post
Looking to create an engaging school blog post? This post offers five essential tips to ensure your content stands out: write with your audience in mind, prioritize quality content, consider hiring a professional writer, utilize SEO to boost visibility, and always include a compelling call-to-action. These strategies help turn a simple blog into a powerful marketing tool that resonates with your readers and supports school enrollment goals.
25 Effective Ways How to Promote Your Blog in 2024
Neal Schaffer’s guide on promoting your blog offers comprehensive strategies for increasing visibility and traffic. It covers essential tactics such as SEO optimization, content quality improvement, using visuals effectively, and internal linking. Additionally, Schaffer discusses innovative methods like leveraging email marketing, engaging through social media, and re-purposing content across different platforms to reach a broader audience. This article is a valuable resource for bloggers seeking practical advice to enhance their blog’s impact.
AI
NotebookLM now lets you listen to a conversation about your sources
Google’s NotebookLM now features “Audio Overview,” which turns your documents into AI-generated audio discussions. Two AI hosts summarize the material, make connections, and create a conversational experience, ideal for users who prefer learning by listening. This feature is still experimental and can take time to generate, with potential inaccuracies in explanations. It’s a convenient tool for digesting complex information on the go, though its limitations remind users to check for accuracy.
Technology
iOS 18 is AMAZING! - Try these 10 things first!
iOS 18 is here! In this video, I'll show you the first things that I think you should check out, once you have the software installed!
My Latest Post
Ultimate Guide To Keyword Search Volume For School Marketers
A vital component of SEO is keyword search volume, a metric that reflects how often a particular keyword is searched for in a given time period.
MarCom Job
Assistant Director of Marketing and Communications @ Academy of Notre Dame de Namur
The Assistant Director of Marketing & Communications (ADMC), a full-time position, helps promote external and internal awareness and understanding of the Academy of Notre Dame de Namur and all that it has to offer. The ADMC will aid in driving interest from new families considering the Academy for their daughters, current families understanding the value of a Notre Dame education, and alumnae remaining connected to their alma mater. Through the website, print marketing materials, and more, the ADMC will bring a fresh perspective to the creation of visual and print content, helping to distinguish Notre Dame as the leader in independent, Catholic, all-girls’ education. Reporting to the Director of Enrollment Management, the ADMC will help to ensure brand compliance by members of the internal community and work to increase and expand awareness of the Academy in the broader community. Collaborating with the Academy’s administration, faculty and staff, and the other ADMC, this ADMC will manage and advance Notre Dame’s image, brand, reputation, and relationships among targeted audiences.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
How to Celebrate Your School Principals on Social Media during National Principals Month
To celebrate National Principals Month on social media, this article offers creative ideas to honor school leaders. Suggestions include posting “thank you” messages, sharing fun facts about principals, featuring throwback photos, and creating video clips from students or staff expressing appreciation. You can also highlight all principals in a single post or create engaging Reels. These approaches aim to showcase principals’ hard work and build stronger connections within the school community.
socialschool4edu.com