Prologue
The School Marketing AI Summit is this Wednesday!
I can't wait!
Have you registered yet for free?
You might not be aware, but there are two ticket options:
- You can attend the live session for free.
Or.
- You can attend live or not, AND get the presentation recordings if you pay $100.
You really should attend if you are a school marketing or communication professional.
===> REGISTER NOW <===
See you on Wednesday!
Thanks,
Brendan
P.S. Members of the MarCom Society will receive the presentation recordings as part of their membership so they should register for free.
Sponsored Link
School Marketing AI Summit
Join the School Marketing AI Summit on October 2, 2024, a free, one-day virtual event designed to supercharge your knowledge and application of artificial intelligence in school marketing. This summit brings together top experts to share their insights on AI’s role in enhancing marketing, communication, and enrollment strategies tailored specifically for K-12 schools. Whether you’re new to AI or looking to deepen your expertise, this summit is your gateway to integrating advanced technologies into your strategies. Register for free and secure your spot to gain invaluable insights and stay ahead in the digital age.
Marketing
The future is fractional
There is a problem that is deeply ingrained into the structural fabric of Australia’s independent school sector. Schools need high-level marketing support, but only a few of the largest schools can access this type of talent. A concept borrowed from the commercial world might be the answer. This episode, we discuss the role of the ‘Fractional’ Director of Marketing, how they operate and why this role might be right for your school.
AI Content Marketing: A Simple Guide
Copyblogger's blog post offers an in-depth guide on integrating AI into content marketing strategies to enhance content creation and distribution. It explores how AI tools can generate high-quality, relevant content efficiently, helping brands increase volume and improve quality while managing resources effectively. The post also discusses the benefits of AI in optimizing content for SEO, enhancing engagement through targeted content, and repurposing content across platforms to maximize reach.
6 tips for creating a winning email marketing calendar
The article “6 Tips for Creating a Winning Email Marketing Calendar” offers actionable strategies for boosting email effectiveness. Key tips include planning promotions well in advance, maintaining a balanced email frequency, and incorporating varied content themes to keep engagement high. A/B testing, tracking campaign performance, and updating automated flows are also essential for optimizing results throughout the year.
Crafting Engaging Content for Small School Websites
Creating engaging content for small school websites is key to attracting prospective families and keeping current ones informed. This article outlines strategies like understanding your audience, telling your school's unique story, and using high-quality visuals. It emphasizes the importance of SEO, accessibility, and interactive content to enhance engagement. Additionally, it suggests involving the community in content creation to foster a sense of ownership and pride. By regularly updating and maintaining content, small schools can effectively showcase their strengths and build a vibrant online presence.
AI
The ChatGPT Voice Update We Have Been Waiting For
In todays video we look at all the details and various use cases of the brand new ChatGPT Advanced Voice feature.
Miscellaneous
Crisis Communication and the Election Season in Independent Schools with Scott Butterworth
In this episode of Mindful School Marketing, we speak with Scott Butterworth, principal of Fine Point Communications, about the importance of strategic messaging for independent schools. Scott draws from his crisis communication experience to advise school leaders on preparing for and navigating crises, stressing transparency, understanding community needs, and student-centered communication. He shares practical steps for crisis planning, mindfulness in tough situations, and avoiding common pitfalls to ensure clear, trusted communication during challenging times.
MarCom Job
Director of Marketing and Communications @ Escuela Bilingüe Internacional
Escuela Bilingüe Internacional (EBI) is seeking an experienced and dynamic Director of Marketing and Communications to join the Advancement team. The Director will be responsible for developing and implementing a strategic marketing and communications plan that promotes the school’s mission, programs, and brand. This role will lead all efforts to elevate the school’s visibility, enhance its reputation, and engage key constituencies, including current and prospective families, alumni, and donors.
The Director of Marketing and Communications will work closely with the Director of Advancement to align communication strategies with fundraising, admissions, and community engagement goals.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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