Prologue
Are you a marketing and communications pro in a K12 school?
As schools navigate various challenges and opportunities, it's crucial for professionals in this field to stay ahead of the game.
Key strategies, from crisis management to community relationships, can significantly impact a school's success.
Take the quiz below to test your knowledge and assess your status as a marketing and communications pro in education.
It covers a range of important topics that can help you fine-tune your skills and stay competitive in the industry.
Good luck!
Thanks,
Brendan
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Marketing
These 11 century-old maxims will make your messaging shine today
This article explores 11 timeless advertising principles from Claude Hopkins’s 1923 book, Scientific Advertising, and how they remain relevant today. Key takeaways include focusing messaging on driving action, using personas to enhance campaigns, maintaining empathy, and valuing strategy over creativity. Hopkins emphasizes the importance of thorough research, audience targeting, and testing messaging for effectiveness. The insights are especially useful for independent schools aiming to improve their marketing.
19 Inspiring Content Marketing Examples to Learn From
Neal Schaffer’s article offers insights into powerful content marketing examples that have achieved significant results, analyzing strategies from well-known companies like Buffer and Gymshark. It demonstrates how these companies use unique, quality content and strategic outreach to engage audiences and drive significant web traffic and backlinks. Schaffer emphasizes the importance of understanding audience needs and crafting content that offers genuine value, using these cases as models for successful content marketing practices.
Recommended Reading
How to align your school's marketing and admissions teams
Aligning your school's marketing and admissions teams can significantly boost enrollment and efficiency. This article outlines four key strategies for better collaboration: sharing performance targets, aligning the customer journey, planning together, and regularly reviewing performance. By setting common goals, mapping out the family's experience, creating focused plans, and consistently evaluating results, schools can enhance communication between teams and optimize the admissions process. This alignment leads to more leads, higher conversions, and streamlined efforts without increasing workload.
Technology
Enhancing User Experience (UX) for Nonprofit Websites
Design TLC’s article offers comprehensive strategies for enhancing user experience (UX) on nonprofit websites. It emphasizes creating intuitive navigation, engaging content, and optimizing site performance to support user interactions effectively. Additionally, the article stresses the importance of accessibility and mobile optimization, ensuring that all visitors, regardless of device or ability, can interact seamlessly with the website. These improvements are crucial for nonprofits aiming to engage more effectively with their audiences online.
My Latest Post
6 Easy Steps To Grow A School Podcast Audience
If you want to grow a school podcast audience, following a strategic approach can help you reach and engage more listeners effectively.
MarCom Job
Communications & Social Media Coordinator @ The Berkeley Carroll School
The Berkeley Carroll School seeks a dynamic Communications & Social Media Coordinator to join its Marketing and Communications team. This role is key to enhancing the School’s visibility, engagement, and communication strategies across various platforms. The ideal candidate will have exceptional writing skills and the capacity to craft compelling stories that resonate with our community. This position reports to the Director of Strategic Communications.
SchneiderB Media
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The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
16 Smart Tips to Maximize Canva for Your School District
Maximize Canva for your school district with these 16 smart tips! From setting up a Brand Kit to utilizing time-saving features like Magic Write, Canva’s tools can streamline your workflow and enhance your school’s social media presence. Learn how to schedule posts, use AI-powered translations, and design beautiful, on-brand graphics effortlessly. These tips will help you engage your community and simplify your communications.
socialschool4edu.com