Quote
“When nothing seems to help, I go back and look at the stonecutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it — but all that had gone before.”
~ Jacob Riis
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SEO Coach DIY Software
A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Marketing
A Beginner’s Guide to Successful Email Marketing
Is email marketing dead?
With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime.
But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business.
The post A Beginner’s Guide to Successful Email Marketing appeared first on Neil Patel.
How to Use Clubhouse to Grow Your Reputation
Want to position yourself as an industry expert? Looking for a Clubhouse strategy to expand your influence?
In this article, you’ll find six ways to use Clubhouse to grow your authority.
19 Obvious A/B Tests You Should Run on Your Website
Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website.
The real challenge with CRO is in knowing how to start and what to test. This post covers the latter.
Enrollment
Your School's Voice & Tone: What They Are, Why They Matter
You know when you read something really spectacular, and you feel like you just know the author? Like you can imagine what it would be like to spend time with that person over dinner, or in intimate conversation about the things that matter to you?
Miscellaneous
The 5 Best Ways to Build Better Donor Relationships
Here are the 5 best ways to build better donor relationships for your non-profit.
Best Fundraising Donation Form Practices
ou finished designing your website. Great job! Now you are ready to share it with the world and see the donations pour in, right? Not so fast. What’s the donation experience that you’re offering? How does your donation form work? You only have one chance to make a first impression. So make sure it is the best. If donors find it difficult to donate to your organization, your nonprofit is in trouble. Here are the best donation form practices to actually boost fundraising.
My Latest Post
11 Quick SEO Tweaks to Increase Search Visibility
Many school marketers ask me for advice on how to improve their SEO ranking so their school will be seen on SERPs.
Most of them tell me they’ve been hard at work on activities like keyword research, blogging, building links and eliminating technical issues on their site.
I try to remind them that when it comes to rankings, nothing is more important than publishing quality content optimized for a relevant keyword and making sure their site is optimized for the user experience.
That said, there are a few SEO tweaks that, although they may not boost rankings quickly, may help increase your website’s chances of ranking higher.
MarCom Job
Director of Communications & Marketing @ Kentucky Country Day School
The director of communications and marketing works collaboratively with the head of school, administrative team, and parent association to ensure that the school’s priorities, brand identity, and mission are communicated in ways that are clear, consistent, and memorable. The director’s primary areas of responsibility include marketing, public relations, strategic communications, and brand management.
Social Media
How to Change the Background Color on Your Instagram Story
If you’re using Instagram for your business, you’re probably more than familiar with Instagram Stories.
Whether you use it to talk directly to your followers, alert followers of a new Instagram post, share a quote or photo of significance, or doing a quick repost of content from other accounts, Instagram Stories are a tremendous tool for your business.
But did you know that you also have the ability to change your Instagram story background color? The post How to Change the Background Color on Your Instagram Story appeared first on Pinterest and Instagram Marketing Tips and News.
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