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Membership Is Open in the MarCom Society
The MarCom Society is designed to support Marketing and Communications (MarCom) professionals at schools.
It’s created expressly for MarCom professionals!!
And it’s packed with in-depth, practical training and resources to help you not only achieve your school MarCom goals but also your personal MarCom goals.
PLUS the community support you need to learn best practices, exchange ideas, and ask questions of other MarCom professionals.
Recommended Tool
Start a Free 30 Day Trial with Audible Plus
I love to read and have finished over 50 books a year for the past two years. Want to know my secret? Audible by Amazon. While I still read traditional books, I have started to listen to audiobooks with Audible Plus religiously. Audible Plus is a brand new all-you-can-listen membership that offers access to thousands of titles, including a vast array of audiobooks, podcasts, and originals that span genres, lengths, and formats.
SEO
8 Image SEO Best Practices to Make Your Content More Discoverable
In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs.
Plus, as HubSpot's Marketing Manager Kristen Baker told me, "After running an image experiment on the HubSpot Blog, I discovered that ranking in Google's image packs increases impressions and clicks to our content."
But ... easier said than done, right?
Technology
The 10 Best Video Conferencing Tools for Small Businesses
Video conferencing software isn't always cheap, and the fancy bells-and-whistles aren't always necessary for small businesses looking for a simple, effective solution.
Here, we've compiled 10 of the best video conferencing tools for small businesses, ranging in price and features, to help you find the best fit for your needs.
21 Useful Keyboard Shortcuts for Writers
We’re all guilty of it at some point. I know I certainly am. Glamorizing writing is an easy trap to...
Continue Reading The post 21 Useful Keyboard Shortcuts for Writers appeared first on Copyblogger.
My Latest Post
26 Social Media Tools for 2021 and Beyond
There is a plethora of social media tools on the market, so it can be overwhelming to determine which ones make sense for your marketing team. Today’s post lists social media tools that have become increasingly essential in the marketer’s arsenal.
Here are 26 social media tools to consider for 2021 and beyond.
MarCom Job
Director of Marketing and Communications @ Heritage Hall School
The Director of Marketing & Communications is responsible for developing and implementing a long-term marketing and communications vision for the Heritage Hall brand that promotes its unique position in the marketplace and community. The Director’s responsibilities include oversight of planning, developing, and implementing all marketing strategies, communications, and related services; full supervision, goal setting, performance management, and support of the marketing and communications staff; and strategic and tactical collaboration with the leadership of the School as well as with educators and colleagues throughout the school, including those working in development, alumni relations, and admissions. The Director reports to the Vice-President and oversees a staff of three full-time employees.
Social Media
Using Facebook Ads Manager to Analyze Your Ad Performance
Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager?
In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you and how to save your report for quick access in the future.
socialmediaexaminer.comHow to Repost Instagram Feed Posts, Stories, IGTV, and Reels
Want to repost and reshare your Instagram content? Wondering how to reshare (regram) Instagram posts without using third-party tools?
In this article, you’ll discover in-app features that let you reshare Instagram feed posts, stories, IGTV, and reels. You’ll also find tips to obtain permission to reshare Instagram content legally.
socialmediaexaminer.com82 New Instagram Statistics To Boost Your Social Media Business Strategy
In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy.
While Instagram isn’t as widely used for business purposes as Facebook, it’s a robust app that spreads brand awareness, makes communication with prospects easier, and has some major potential for ROI.
The following Instagram statistics can show you how valuable Instagram is for your business.
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