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Marketing
How Marketers Can Respond to Apple’s iOS 14 Privacy Update
Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates?
In this article, you’ll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way.
Technology
15 Chrome Extensions Every Marketing Consultant Should Employ
I want to share some of the best extensions you can add to your marketing consultant toolkit. These tools will help you focus, find new customers, and make informed decisions about your marketing strategies (The links below are all for Chrome versions but many also have Firefox and Safari versions.)
Miscellaneous
In Practice: The Power of Social Media for Fundraising
Like a majority of development directors at small independent schools, I wear many hats. In addition to the annual fund and major gifts solicitations, I manage alumni relations and marketing initiatives, partnering with our director of admission on the institutional advancement team at Learning Prep School (MA), which provides individualized learning opportunities to students with complex language-based learning profiles.
How to Plan and Execute a Virtual Graduation Experience that Truly Honors Seniors
Given the dramatic shift in how we gather, celebrate, and commemorate (coupled with rising expectations...), it’s hard to imagine going back to just purely in-person events, especially your school’s 2021 graduation.
Last year, most spring school events were held entirely online. This spring as gathering restrictions loosen, there will be both virtual and hybrid celebrations (each with its own challenges) as we head into graduation season.
Zoom fatigue (it's a real thing) will be a huge consideration, as well as involving your community and your graduates in the planning process and celebration. The goal for your 2021 graduation should be to make a meaningful and memorable event while ensuring all audiences are connected and engaged.
My Latest Post
7 Simple Steps You Can Take to Improve Your Content
Here are 7 simple tips you can use to improve your content, without compromising your search visibility.
MarCom Job
Director of Communications @ Episcopal High School in Houston
The Director of Communications reports to the Head of School. The successful candidate will develop and implement innovative and integrated communications and marketing plans consistent with the School’s mission and branding. The director manages the Communications Associate, as well as freelancers, to create content (print, photography, social media, website, public relations, etc.) that highlights the School’s programs and people and engages a variety of internal and external audiences.
Social Media
Why You Should Add Instagram Alt Text to Your Posts (+ Tutorial!)
What’s one of the first platforms that come to your mind when you think about social media marketing? If you’re like most marketers and entrepreneurs, chances are you’re already thinking about promoting your brand on Instagram.
With more than 1 billion monthly active users, Instagram is one of the most popular and engaging social media platforms. It’s a great platform for boosting brand awareness and audience engagement, particularly for small businesses.
Whether you’re selling handmade jewelry or artisanal cheese, your potential customers are likely using Instagram.
tailwindapp.comUsing YouTube to Grow a Business
Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn’t done anything for your business?
In this article, you’ll learn how to use YouTube videos to grow your business organically.
socialmediaexaminer.comHow to Verify Your Facebook Page in 5 Steps [+ Why You Should]
As a business, it's critical you use a verified badge so that prospects and customers can easily find your true page and access up-to-date, accurate information about your brand. Without a verified badge, it can be difficult to trust whether the page is legitimate.
However, the process for securing a verified badge is different for a business' Page than it is a personal profile. Here, we'll explore the steps you need to take to obtain a verified badge — plus, why it's important for your brand in the first place.
hubspot.com