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Marketing
25 Marketing Books You Should Be Reading
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing.
2021 School Web Design Trends to Watch
The designers on Finalsite’s creative team are always striving to outdo themselves – to make each new site they design more stunning, more effective, and more impactful than the last. So, the process of considering new trends is something that occurs constantly and fluidly throughout the entire year. But as we turned the page from 2020 to 2021, our UX (User Experience) Committee got together to discuss a few of the concepts we’re most excited about.
Whether you’re preparing to redesign your entire site or simply want to freshen things up, here are the design trends you should be considering.
The importance of avoiding duplicate content
If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually hurts your SEO. In this blog post, we’ll dig into what duplicate content really means, and why you should be avoiding it when building your school’s website out.
Enrollment
Lord, Give Me a Sign
If you've been a frequent visitor to this Web site, you know that each week's Advancementality article focuses on one of the five areas of advancement before the cycle begins again. Two weeks ago, it was Asset Management, as we spoke about converting to a need-based aid/cost-based tuition model (which I like to call a "Sustainability-Based" model) and last week it was Enrollment Management, as one must be prepared for one of the unintended consequences of implementing such a model - an initial drop in enrollment.This week, Marketing is the focus, as it is the precursor to BOTH enrollment growth and development revenue growth. These two things need to happen SIMULTANEOUSLY before sustainability can be considered to be within reach, since both of these are "growth" goals.
My Latest Post
How to Leverage Carousel Ads for School Marketing
Carousel ads are an exceptional format for displaying multiple pictures in a series. They work well for storytelling, events, and explaining a process. You can also use carousel ads to “paint” a larger canvas, thus giving your audience an immersive ad experience.
Social media carousel ads are higher performing than regular static sponsored posts. Kinetic Social, a social marketing tech firm, found they are 10 times better at garnering click-throughs.
Wondering if you should adopt a carousel ad strategy in your social media marketing mix? Let’s start with the basics.
MarCom Job
Director of Marketing and Communication @ Mirman School
Mirman School seeks an experienced full-time Director of Marketing and Communication. The Director of Marketing & Communications is an exceptional communicator through multiple media, as well as a strategic thinker who is enthusiastic about the school’s mission, branding, and plans. Plays a significant role in crafting the “voice” and telling the story of the school. Develops and manages the branding, messaging, marketing, and all materials that capture the spirit and happenings of the school in authentic and compelling ways. Works with the Head of School, Board of Trustees, and Advancement team to develop comprehensive and strategic plans. As the leader of the school’s communications efforts, the position sets a strategy that keeps the school’s community and its supporters informed, continuously engaged, and invested in its success.
Social Media
How to Switch Back to a Personal Account on Instagram
When the Instagram business account launched in 2014, many brands, influencers, and content creators quickly switched from their personal accounts.
The appeal of detailed insights and analytics was too strong to ignore! Not to mention, access to a plethora of useful business tools to promote your content.
tailwindapp.comFacebook Ads vs. Google Ads: Which is Better for Your Brand?
If you're reading this article, it's likely because you're considering running digital ads.
You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms.
In this article, we'll cover each platform's unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use.
hubspot.comTikTok Trends: How to Leverage Trending Content for Business
Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content?
In this article, you’ll discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok.
socialmediaexaminer.com