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Marketing
How to Create a Writing Style Guide Built for the Web [Free Guide]
Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.
That's why at some point, most companies accept that they'll need to develop a writing style guide.
SEO
SEO copywriting hacks for your school website
It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days, but none of it could appeal to your audience or pertain to what they are looking for. That’s why it’s important to understand SEO copywriting and how it’s different from standard writing practices. In this article, we’ll go deeper into SEO copywriting and how it can help your school website in search engine rankings.
Technology
Core Web Vitals and digital inclusion
Learn how to make sure your website is digitally inclusive in 2021. By improving your digital inclusiveness you can boost your search rankings and brand reputation.
Now Your School Needs a Responsive Web Site AND an App!
Ten years ago, an article like this was posted called "Now You Need a Mobile Web Site." At that time, SchoolAdvancement.com was going to celebrate its fifth anniversary in July of 2011, and a new design was in the works. Rather than being a "static" site, filled with text, it would offer a photo rotator which would link to featured articles. There were also plans for a site that could be accessed via mobile devices.At that time, a new URL extension was introduced - .mobi - that would indicate a Web site specifically designed for a mobile device experience. From that site, a mobile device user could then choose whether to continue, or go to the full site.The downside was that TWO sites needed to be created and maintained. But isn't that the way of technology?
Miscellaneous
How to focus your school marketing in a COVID-19 world
It is hard to comprehend how much the world has changed as a result of COVID-19. If you had told me at the beginning of 2020 that schools would physically close and be forced to instruct students virtually, that all families would have to stay home and practise social distancing and that purchasing a roll of toilet paper would be more difficult than just about anything, I would have laughed.
Sadly, I’m not laughing now.
MarCom Job
Director of Marketing and Communications @ Georgetown Preparatory School
Georgetown Preparatory School announces the new position of Director of Marketing and Communications to develop and implement an integrated, marketing and communications strategy to ensure that Georgetown Preparatory School cultivates, maintains and strengthens relationships with all constituents, while maintaining the School’s Ignatian Jesuit identity and founding principles. The general purpose for this plan of action is to increase audience knowledge and awareness of Georgetown Prep, and specifically, to assist in the School’s efforts to recruit outstanding students, faculty and staff, raise financial and volunteer support, assure parent satisfaction, promote auxiliary programs and build goodwill in the community, including among the alumni, colleges and universities. The Director will report to the President of the School and will work closely with senior administrators, rendering advice and counsel for all external and internal communications.
Social Media
How to Recycle Social Media Content (Platform to Platform)
Repurposing content. It’s one of the most common things you will hear marketers talk about. But this simple statement begs a much more complex issue: how do you reuse your content on more than one social platform effectively?
tailwindapp.comSocial Media Size Guide Update 2021 [Infographic]
Visual content will continue to be the main driver for engagement on all social networks. Visuals grab the attention and get more likes and shares than pure text messages. However, image sizes and formats are forever changing, as social media platforms quickly evolve. The following social media size guide for the best image sizes will keep you up-to-date.
“The Social Media Size Guide” below shows to you what the best image sizes are for all major social media platforms. So you can start optimizing right away.
blog2social.comHow to Use TikTok to Grow Your Other Social Channels
Want to use TikTok to grow all of your social channels? Wondering how to use TikTok to get more email subscribers?
In this article, you’ll learn how to use TikTok to grow your following on Instagram and YouTube, and how to prompt people to sign up for your email list.
socialmediaexaminer.com