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I'm Trevor Waddington, a former admission and marketing director with 17 years of experience in independent schools. I started Truth Tree with one goal in mind: to provide admission-goal-specific digital marketing for schools at an affordable price.
Our multi-award-winning team specializes in SEM, SMM, SEO, and email and content marketing to target your specific goals.
- Need more girls in lower school?
- Full-pay families across the board?
- Awareness about a new bus route going through an up-and-coming community?
- General awareness for families > 2 years from age eligibility?
That's how focused we can get for you.
Sign up for a demo today, and I will personally show you how we can meet your specific goals from inquiry to enrollment.
Marketing
What a Unique Selling Proposition Really Means & Why Your Business MUST Have One
How will a unique selling proposition help your business?
The problem with book definitions is that they rarely help with understanding what a term like this means. You can read textbook definition after textbook definition and never truly understand the core meaning.
So what exactly is a unique selling proposition, and how will having one help your business to succeed?
SEO
Why Keyword Research Should Guide Your Content Strategy
In this episode of the Agency Spark Podcast, Sara interviews Danielle Gagnon. Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically – and massively – through SEO and content marketing.
Productivity
How to Decide If a Meeting Is Essential
Your days are full, and it can be hard to get everything on your list done. You were finally making progress on a task when your focus is disrupted yet again with a meeting reminder. You don’t know how you’ll finish what you need to do today, and it’s probably going to be yet another waste of time. Is this just the way things are, or is there a better way?
My Latest Post
15 Common Barriers to Effective School Inbound Marketing
Inbound marketing is nothing new. A school inbound marketing strategy works to attract new potential families by building meaningful, lasting relationships with existing and prospective parents.
By now, most school marketers know that blogging, email marketing, social media, and search engine optimization (SEO) offer schools uniquely powerful ways to engage families, building trust and loyalty for your school.
But if the advantages of inbound marketing are so well known, why do many schools resist consistently engaging in these important channels? While there are some obstacles to effective inbound marketing, these obstacles are not insurmountable.
In today’s post, we will address 15 of the common barriers to effectively execute a school inbound marketing strategy and plan.
MarCom Job
Director of Communications @ Flint Hill School
We’re looking for an experienced, dynamic communicator to lead Flint Hill’s Marketing and Communications team. As the School’s strategic communications advisor, you will be responsible for developing communications strategies for engaging members of the Flint Hill community, including parents, alumni, grandparents, faculty and staff, and stewardship of the Flint Hill brand. Reporting to the assistant head of school for institutional advancement, you will serve as a critical member of the Leadership Team, providing strategic counsel for crisis communications, media relations, messaging and communications sequencing. You will also manage a team of four professionals with responsibilities that include providing marketing support to the Admission and Development Offices, graphic design, website development and video editing, content development and photography. At Flint Hill, the role of the Marketing and Communications Office is tremendously valued, so you’ll be supported by a deep bench of talent and the tools and resources you’ll need to be successful in this position.
Social Media
The Top 12 Instagram Design Trends of 2021
Design trends come and go, and every year we see new photo styles on Instagram. In 2021, photographers, influencers, and brands are changing the game by focusing on a few key design elements.
If you’re looking to improve your Instagram posts and get noticed, we are here to help. To get you started, we have compiled a list of the 12 design trends to consider in 2021. While a few of our favorites include retro, animations, and spot color, we challenge you to try all of the suggestions on this list.
Don’t forget — the Tailwind app can do the hard work for you. In a flash, you can personalize your images, discover relevant hashtags, and schedule at the right time of day.
tailwindapp.com8 Best Design Tools for Creating Stunning Social Media Content
So in a nutshell, your visuals are important. Whether it’s your video thumbnail on Youtube, an infographic posted to Pinterest, or an image post on Instagram, you need to get your design right for maximum impact.
That’s where social media design tools can help you. These tools can simplify the design process and help you come up with professional-looking designs that your audience will love. We’ve put together our list of the best social media design tools out there to get you started on your way. Let’s take a look!
tailwindapp.com