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The wait is over. The solution is here.
Are you fed up with using countless, time-consuming spreadsheets to manage inquiries? Tired of paper-based applications or old enrollment methods like PDF files?
Well, there is a better way...
Join us as we help you discover the time-saving solution for you and your team. Enquiry Tracker experts will walk you through a live 45-minute demonstration, changing your enrollment methods forever.
For May & June only, grab a hot coffee and book a live 1:1 free demo with the founder of Enquiry Tracker Antony Campitelli via this link.
“Instrumental for our school nothing comes close to how easy Enquiry Tracker is to manage future students in one solution. Beyond the intuitive event registration and email communications are the insights it provides us about our future families - there is nothing like it.”
Charli Renckly-DeWhitt
Marketing and Recruitment
Purdue Polytechnic High School, Indiana, USA
News
Keeping Up with the Changing Environment for School Marketing with Brendan Schneider
School Marketing leader Brendan Schneider shares thoughts on the state of marketing and trends for the future for independent schools.
Marketing
Why Blogs Fail — And How to Make Sure Yours Doesn't
Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020.
Clearly, blogging is competitive. You're constantly vying for people's precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That's because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack.
SEO
We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX
Large-scale analysis of Core Web Vitals scores, along with their relationship with UX.
Enrollment
One Simple Task to Boost Your School’s Social Media Content | The Stickman Consultancy
One of the most common questions we get from schools is, “We have all this great stuff happening in our school, yet we don’t know which aspects to talk about in our marketing. Do you have any tips?”
Yes, we do.
What parents want
What Parents Want is the longest running survey in the country exploring why parents choose independent schools. Conducted every four years by Independent Schools Queensland (ISQ), the survey delves into the decision-making processes of independent school parents.
The survey examines the schools considered, decision-making timeframe, information sources and key factors influencing final school choice. Data was collected from 3,638 parents of children at 115 Queensland independent schools.
My Latest Post
First-Party Data And How To Use It For School Marketing
So let’s take a look at first-party data and how you can access and use it to improve your school marketing strategies.
MarCom Job
Assistant Director of Communications @ The Potomac School
The Assistant Director of Communications is a full-time, 12-month position reporting to the Director of Communications. The person in this role must display initiative and be a creative thinker with the ability to leverage various modes of communication to tell the Potomac story. This position works closely with the Director of Communications, the Director of Web Services, colleagues in the Advancement Office, and faculty and staff from across campus to contribute to projects that communicate Potomac news and information to internal and external constituents and support the school’s mission and strategic goals.
Social Media
Use Instagram Live to Build Your Brand (Tutorial + Tips!)
Instagram Live is an exceptional way of showing your followers the person behind the camera by establishing authentic trust and a genuine connection with your audience.
So, is Instagram Live worth it? Absolutely!
In this article, I’ll go over everything you need to know about the benefits of Instagram Live videos and how to pull it off seamlessly.
tailwindapp.com