Prologue
Call for Sessions - 2022 CASE NAIS
I’m honored to be on the planning committee for the #CASENAIS Independent Schools Conference, Jan. 23–25, 2022, in Denver and online. If you have a program idea, please submit a session proposal by May 30. While submissions on any topic are welcome, we are especially interested in Advancement Fundraising; Major Gifts Solicitations, Communications, Marketing, and Branding; Diversity, Equity, Inclusion, and Belonging; Donor Relations and Advancement Services; Alumni Relations; Special Events; Strategic Planning and Initiatives; or Volunteer Engagement.
And the best part, you get to hang out with me in Denver in 2022 and I can guarantee an adult beverage will be involved. 🥃 😀
Sponsored Link
I'm Trevor Waddington, a former admission and marketing director with 17 years of experience in independent schools. I started Truth Tree with one goal in mind: to provide admission-goal-specific digital marketing for schools at an affordable price.
Our multi-award-winning team specializes in SEM, SMM, SEO, and email and content marketing to target your specific goals.
- Need more girls in lower school?
- Full-pay families across the board?
- Awareness about a new bus route going through an up-and-coming community?
- General awareness for families > 2 years from age eligibility?
That's how focused we can get for you.
Sign up for a demo today, and I will personally show you how we can meet your specific goals from inquiry to enrollment.
Marketing
Are you running Google Ads for a K-12 school? Industry benchmarks on spend and CPC can be hard to find, so we gathered the data for you. Read the full results of our 2020 PK-12 Education Website Benchmarks here: https://t.co/guiHDYjfx7 #IndySchool #ISMarketing https://t.co/wuxfzaeTa1
Summary * Total website traffic dropped by 17% in 2020. Search traffic declined, but traffic from social media and digital marketing both increased. * There was very little difference in performance between public and private institutions, they’re much more alike than often considered. * While social media traffic increased, the quality of traffic declined. Referral traffic continues to be the most valuable source of users to PK-12 websites. * The volume of paid traffic increased 72% in 2020; however, digital marketing could be significantly improved. Campaigns had high bounce rates, low pageviews, and low session duration. Google Ads performed slightly better than digital ads as a whole and private schools did a better job than public schools.
How I create at least 25 pieces of content per week... easily!
If you want to create more content without spending hours doing it here's the exact process I use to create at least 25 pieces of content each week…
5 Pupil Video Ideas For Your School Marketing
How often are you really proud of the pupils in your school? I’m guessing it is at least several times each week, if not daily.
Our experience has shown us that, even across schools of all shapes and sizes, one of the most powerful deciding factors for prospective parents in choosing a school, are the pupils themselves. Meeting them on an Open Day or during a visit can often be a ‘clincher’ in a family’s decision-making process. They see confident, polite, articulate, curious and happy children and naturally think, “WE want this for OUR child.”
It therefore makes sense to put pupils front and centre of your marketing on a regular basis.
Project Lightspeed Update: How It Will Help Core Web Vitals
Project Lightspeed is our code optimization project to deliver lean, efficient code that is speed friendly according to Google's Core Web Vitals.
5 Ways Schools Can Plan a More Effective Digital Marketing Strategy
Does your school need help to craft a marketing strategy this year? Find out what types of digital marketing you need to plan on, to drive enrollment.
Enrollment
3 keys to successful ambassadorship
Whether your existing parent ambassador program isn’t producing the results you hoped for, or whether starting an ambassador program is high up on your to-do list, there are three factors that need your attention.
The three keys to a successful parent or student ambassador program are: the right people, telling the right stories, the right way.
My Latest Post
A School Marketer’s Guide To Successful Email Marketing
Email marketing is still going strong and may be the best marketing strategy to gain inquiries and enrollments.
MarCom Job
Assistant Director of Marketing and Communications @ Lincoln School
This 12-month, full-time role is an excellent opportunity for a highly organized, detail-oriented, and innovative professional with strong communication and project management skills who enjoys being a connector—of dots, of people, of possibilities. The ideal candidate is excited by the opportunity to build brand recognition, engagement, and loyalty through storytelling and experiential marketing, leveraging a broad range of skills with a high degree of initiative managing a variety of responsibilities in a fast-paced environment. This position collaborates closely with Admission, Advancement, Athletics, Equity, Inclusion & Community, and the four Divisions.