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Digital Marketing just for Independent Schools
Whether your bandwidth is stretched to its limits or you want expert private school digital marketers working to make you the hero of your school, Truth Tree is your team! We specialize in helping schools go beyond filling seats; we help them design their ultimate enrollment through digital marketing strategies (think: SEM, SMM, SEM). Get in touch with us today and mention Brendan sent you and get a FREE Digital Brand Report Card.
Marketing
Inbound Marketing Vs. Outbound Marketing
There are two kinds of people. The first group go out of their way in search of what they need. Did you find this article after doing some research? If so, you belong in the first group. The second group waits on others to suggest what they should want...
Live Video Simplified: An Easier System to Success
Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process.
How Schools Can Cut Through the Content Clutter
Email inboxes overflow. Headlines change, it seems, faster than ever, each one vying for our attention. We’re bombarded by breaking news, opinions, photos.
This information overload is most prevalent in the younger generations—the exact audience schools are trying to attract.
This means that right from the start, your school’s content needs to be compelling. It takes time to create strong content, but the effort pays off.
Here are seven ways to ensure that your content gets through to your audience...
How to Cultivate a Data-Driven Marketing Team
Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.
SEO
6 SEO KPIs Every Search Marketer Should Know
Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts.
Productivity
Why Every Leader Needs a Hobby
You love your work. But when you concentrate your attention and energy solely in your work, you actually undermine your success. You narrow your perspective. You become more prone to burnout. And, you stunt your learning. The solution? Find a hobby.
My Latest Post
How to Use Snapchat for Schools
When the Snapchat social network launched in 2011, it seemed like it would be a fleeting fad for teenagers. Its main feature – sending photo and video messages that self-destruct after the recipient views it – is reminiscent of passing notes in class.
Snapchat does appeal to a younger demographic, specifically people under age 25. It has become known as a fun, entertaining, and authentic social platform. Young people love its casual and candid approach as well as the creative doodles and filters you can overlay your photos.
If you’re wondering if your school should be on Snapchat, the answer is, it depends and is particular to your school. If you’re wondering why let’s look at the numbers...
MarCom Job
Digital Media Associate @ Greenwich Academy
Greenwich Academy seeks a part-time Digital Media Associate to capture and strategically disseminate digital media content through the school’s social media channels and website. The Digital Media Associate should be comfortable collaborating with all constituents of the school community to produce content that is creative, engaging, and mission-aligned. This role is intended to extend through May 2021 with the possibility of becoming a permanent position.
Social Media
Instagram Filter Hacks: How to Tap Into Hidden Filters
Want to know how to find Instagram’s hidden filters? Looking for quick and easy access to your favorite filters? In this article, you’ll discover how to use Instagram filters on feed posts, stories, and reels. You’ll also learn how to use a different filter for each image in a carousel post and find out how to customize filters to match your style and business type.
socialmediaexaminer.com5 Ways to Create Inspiring Pinterest Content
Creating inspiring content on Pinterest that engages audiences and drives clicks is every Pinterest marketer’s dream. After all, Pinterest is a platform where people come to be inspired. Whether searching for the latest recipes, home decor ideas, or even must-have products to buy, there’s no doubt that Pinterest is the place where people dream. And if you want to be a part of that dream, there are five core inspirational ideas to incorporate into your Pinterest content strategy. The best part is, you don’t have to use all of them. Even two of the five will make a big difference!
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