Sponsored Link
Digital Marketing just for Independent Schools
Whether your bandwidth is stretched to its limits or you want expert private school digital marketers working to make you the hero of your school, Truth Tree is your team! We specialize in helping schools go beyond filling seats; we help them design their ultimate enrollment through digital marketing strategies (think: SEM, SMM, SEM). Get in touch with us today and mention Brendan sent you and get a FREE Digital Brand Report Card.
Marketing
How your school will benefit from using personas
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.
Here, how your school will benefit from using personas:
5 Go-To Tools to Help Develop Topics for Your School Blog
What’s more terrifying than the blank page?
It might be the blinking cursor.
When you have a blog post to write, a deadline is looming and you have no clue what you’re going to write about, that little cursor seems to mock you, doesn’t it?
Now is not the time for a lecture about planning ahead (you can grab your editorial calendar later).
Now is the time that I share with you my five favorite idea-sparking, blank-page banishing tools.
SEO
5 SEO Tactics to Maximize Internal Links — Whiteboard Friday
Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday.
Common SEO Myths Busted - YouTube
This video debunks some of the most common SEO myths and suggests what you should do instead.
Technology
What K12 Schools Need to Know about Google Analytics 4
If you’re a school marketer, you may be wondering what the Analytics 4 announcement is all about. Here's how your school can leverage Google Analytics 4.
Enrollment
Sign Up For a Virtual Tour of Your School
Isn't it amazing how fast the rate of change continues to increase? Just when we think technology has come to the point where things can't possibly continue to be changing as fast as they are, they change again - this time, fueled by a worldwide pandemic. In times past, isolation would have made us go stir crazy in about three months time. Thanks to technology, those that had the foresight to have technological resources in place for emergency situations were able to pivot to a new way of connecting virtually. Those that did have a plan in place had two choices - adapt as best as the could, or shut down altogether.
My Latest Post
Marketing Ideas for Private Schools
Private school marketing requires time, budget, and resources that can be challenging to allocate. Traditional marketing worked in the past, but today digital marketing is the best way to gain more students. Regardless of your budget, your school can stay relevant using inbound marketing strategies without having to spend a lot of money.
Here are 11 marketing ideas for private schools.
MarCom Job
Associate Director for Upper School Communication @ Milton Academy
The associate director for Upper School communication leads the development, implementation, and maintenance of communication plans and strategies specific to Upper School students and their families. Reporting to the chief communication officer and embedded within the Upper School, this position will work closely with the Upper School administrative team to identify emerging and ongoing communications needs, and to develop, execute, and manage plans to reach priority internal and external audiences, particularly parents / families.