Sponsored Link
9 Drivers of Word of Mouth At Your School
Download Rick Newberry's new e-Book now and learn how you can let word of mouth drive your school’s enrollment.
Technology
LinkedIn Launches A New Tool For Job Seekers
LinkedIn’s ‘Career Explorer’ is a new tool designed to help job seekers transition into a different field. The tool identifies which careers an individual may be qualified for based on skills associated with their previous job.
7 of the Best Ad Management Tools for 2020
Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.
Enrollment
3 Admission Strategies That Work
Are you in the midst of admissions and enrollment right now?
Are you trying to get more families in your school for next year?
Are you wondering how to hold open houses and other events virtually and in-person?
If you’re asking these questions, you’ve come to the right place. 🙌
Productivity
What Is the 10/20/30 Rule of PowerPoint?
Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough.
Miscellaneous
Seven Books That Will Change Your Life
The following seven books I revisit at least once a year to keep my noblest impulses alive and remind me of what is essential for living well while amid a world that is chaotic.
My Latest Post
How to Write a Marketing Plan for a Private School on a Budget
Successfully keeping enrollment up is an essential aspect of maintaining a private school. Far too many schools depend on word of mouth or overspend on the wrong marketing tactics.
One of the best ways to make sure your marketing budget is being spent appropriately is to develop a comprehensive marketing strategy in conjunction with a solid marketing plan. Following a well-defined plan will help ensure you’re spending your marketing budget appropriately and wisely.
Here are 10 steps to how to write a marketing plan for a private school on a budget.
MarCom Job
Director of Strategic Marketing and Communications @ Cincinnati Country Day School
The Director of Strategic Marketing and Communications (a 12-month, full time position) leads the marketing and communications team and all activities related to conceptualizing, developing, and implementing a schoolwide strategy for promoting the Country Day brand to both internal and external audiences. The Director is a member of the senior administrative team (Cabinet) and will work closely with the Head of School and other key leadership in developing strategic marketing and communication plans, executing programs, affirming brand identity, and achieving targets.
Social Media
The Beginner’s Guide to Pinterest Story Pins
Did you know that since the pandemic began earlier this year, Pinterest has grown its monthly active users from 335 million to over 420 million? Big changes have been happening at Pinterest to keep up...
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