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SEO Coach DIY Software
A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Marketing
How to Create an Editorial Style Guide
As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand.
The best way to ensure your site is editorially cohesive is with an editorial style guide.
This article will walk you through the basics of an editorial style guide. You’ll learn the steps you need to follow to create your own style guide whether from scratch, with the use of a template, or with help from a freelancer.
The Ultimate List of Email SPAM Trigger Words
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today.
Direct Mail Is Alive and Well
If we have worked together, or you have heard me speak, you probably have heard me say that direct mail is NOT dead, and that purchased mailing lists can be an extremely effective way to communicate with prospective families, especially millennial families.
Technology
Getting Started With Google Tag Manager: A Beginner’s Guide
Trying to understand Google Tag Manager? Looking for an easier way to install code on your website?
In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll also discover how to set up pixel tracking for Facebook standard events. The post Getting Started With Google Tag Manager: A Beginner’s Guide appeared first on Social Media Examiner | Social Media Marketing.
Enrollment
“Fit” in Life and Education: Small Word, Huge Significance
Fit may be the most powerful, and yet largely underexplored, factor in our life, affecting our direction, relationships, work, happiness, and productivity. In education, the mantra in admissions is finding the “best fit” for students and families. In inter-personal relationships, particularly in finding the right companion, mate, or best friend, fit plays a dominant role. In business, on athletic teams, in bands or on movie sets, a good fit among members can be the difference between success and failure.
Productivity
The Secret to Creating Lasting Habits
I want to challenge the idea that in order to create a new habit you have to channel a certain superhero level of will-power. In fact, I’ve found that the people who appear to have the most will-power or self-control are not actually making those habitual decisions each day. These routines, whether it is running every morning or meditating before bed each night, have actually become automated. The subconscious takes over and these routines are in fact being made on auto-pilot. But how do you go about creating these automations to keep you on track?
Miscellaneous
#SocialAdvent
In a year that can only be described as a rollercoaster, we can’t wait to have some fun and create amazing content… it’s finally time to launch #SocialAdvent!
MarCom Job
Digital Marketing & Content Associate @ The Lincoln School
Lincoln School in Providence, RI, the country’s only all-girls school based on Quaker values for students infant–Grade 12, is looking for a full-time Digital Marketing & Content Associate to help promote, and communicate directly with, the school and its community. Lincoln School values working with a diverse faculty and staff and seeks applications from individuals who share our commitment to educating girls to fearlessly embrace the opportunities and responsibilities of full citizenship in a complex world. The Digital Marketing & Content Associate will report to the Director of Marketing & Communication. This position will help to drive website and digital efforts and internal and external communication strategies in order to promote enrollment goals. This is an integral, cross-functional role that will work closely with the Admission team to drive inquiries, increase retention, and promote brand awareness through comprehensive multimedia storytelling and related initiatives.
Social Media
How Much Should You Spend on Facebook Ads?
Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid.
socialmediaexaminer.com